Everything Halloween at Gonicofish.com

Gonicofish.com announced today that it is is offering a new product category entitled, "Everything Halloween." During October, customers will be able to find holiday merchandise at one, easy-to-navigate location. Gonicofish, established by financial expert Gina Bassman, provides online shoppers with a central, easy-to-navigate site for finding the best prices, discounts, bargains, and coupons on the web.

Detroit, Michigan (PRWEB) October 1, 2006 -- Gonicofish.com announced today that it is has launched a new product category entitled, “Everything Halloween.” During October, shoppers at this free web source will be able to view holiday themed merchandise in one, easy-to-navigate location.

Founded by Gina Bassman, Gonicofish.com is a central site where online shoppers can identify the best and latest deals, discounts, and coupons on the web. Bassman designed the site’s unique layout and software so that customers can quickly pinpoint the web's best current price for any particular item. Visitors can search by specific product name, select a favorite store from among five hundred merchants, or browse one of nineteen different product categories.

“I love working with Fortune 500 retailers and quality boutiques to bring shoppers savings online,” says Bassman, former Senior Financial Officer for the Detroit Lions. “My aim is to provide a fun and easy place for customers to ‘catch’ a deal.”

In order to achieve this goal, Bassman has partnered with merchandisers such as Costume SuperCenter, OneStepAhead, Eddie Bauer, Target, Lillian Vernon, Office Depot, The Sports Authority, Joann.com, and Vista Print. The number of shoppers who utilize her site has been steadily doubling each month since Gonicofish.com has been in operation.

Bassman represents of one of the country’s hottest business trends. According to the Year 2000 U.S. Census, 4.2 million people worked at home. This represents a 23 percent increase from the 3.4 million who worked at home at the time of the 1990 census.

Like many who leave the corporate world, Bassman wanted to spend more time with her family. Not all who jump on the work-from-your-house bandwagon have succeeded as well as Bassman has. Depending on which source is cited, various experts believe that twenty-five to fifty percent of all home business fail each year.

Bassman is ahead of the game when it comes to turning her dream into a profitable organization. Her eighteen years of experience in the Detroit area corporate financial world has given her the ability to spot a consumer need and to fill it creatively. She has a clear vision of her company’s mission, and understands her market focus.

Bassman credits her business savvy to the examples of her great-grandfather, her father, her mother, and her husband. Each of these family members founded and operated businesses in the Detroit area.

Could it be that Bassman and her husband, Robert, who owns his own CPA firm, are raising a fifth generation entrepreneur? Bassman found inspiration for the title of her company in her five–year-old son, Nico. Because his entry into this world was difficult, Bassman calls him her “miracle” child.    

Since Bassman’s goal is to help her customers “fish” for the best “catch” of the day, she came up with the title for her site, “Go Nico Fish”. “Go fishing for bargains”.    

When asked what he thinks about his name being in the company heading, Nico answers as any enterprising young boy would.

“Cool!”

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