Shanghai, China (PRWEB) October 2, 2006
Instant Karma Films, the recently launched eco-friendly TV commercial production company, has just finished shooting the first carbon neutral TV commercial ever produced. The spot for Maybelline New York and ad agency Gotham Inc, was shot in Shanghai where Instant Karma recreated the streets of New York City.
Cooperation from the local authorities and government officials played a crucial role in assisting with the closure of a large section of Pudong. A private security force as well as Shanghai police officers were able to completely shut down entire city blocks to aide in the production. The advert features actress Zhang Ziyi best known for her work in Memoirs of a Geisha and Crouching Tiger, Hidden Dragon. Director, Larry Shiu shot the spot for Instant Karma, who has a long- standing relationship with executive producer Craig Farkas from their previous partnership in Metro Pictures.
In addition to offsetting its carbon output and environmental impact through its donation and association with Carbonfund.org, Instant Karma Films has planted 1000 trees for this production in its commitment towards environmental restoration. The trees are planted through American Forests, the nation’s oldest nonprofit citizens’ conservation organization and is a world leader in planting trees for environmental restoration. Instant Karma, in association with Carbonfund.org, have developed a Carbon Calculator, which will soon be available on their website to all those who would like to work carbon neutral. The calculator will determine the CO2 emissions your business or production will generate and allow you to offset its environmental impact.
For further information about Instant Karma Films and its environmental initiatives please visit their website at http://www.instantkarmafilms.tv
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