CastAlive Creates Customers Through Communication and is Transforming the “Click to Talk” Market to Help Generate an Additional $3m a Minute from lost Internet Sales

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CastAlive is designed to create new customers for Internet based businesses by delivering communication and marketing capabilities to any web site using powerful interactive Web 2.0 technologies. CastAlive delivers real-time chat and voice communication in minutes and enables intelligent “on demand” messaging and pro-active advertising to be deployed to maximise sales opportunities.

We all know that when we go shopping or go to buy things we talk to people so why is are most Internet shops both voice and people less? The internet is changing and millions of people are now starting to talk to each other on line. CastAlive delivers immediate feature rich customer interactivity enabling any web customer to communicate immediately with a business they need to talk to, irrespective of their personal technology.

CastAlive has in built voice and text systems. These can deliver calls from normal phones, or Internet VoIP calls, the user chooses how to call, and all calls are free. In addition, a web site can be populated with intelligent pro-active push ups that ask customers if they need any help if they have been browsing a particular page for a long time, and the push up is embedded with all the CastAlive communication options. The pro-active advertising can be extended further with special offers, or call to actions, all designed to encourage customers to communicate with sales agents. CastAlive can also deliver handle broadcasts on video and audio messaging, currently its networks covers consumers who have opted in to a range of preference groups from over 200 countries.

CastAlive is part of the Voice Commerce Group Engage Platform, and Nick Ogden, President, commented “Increasingly we need to talk when we are on-line. All of us know how many times we have visited websites and have been unable to find what we are looking for and have then submitted an email, and waited for a reply that never comes. When we buy things, on-line or in the retail world we need to communicate and if we decide not to buy, or wait, because we don’t have enough information to make a decision then that purchase is simply lost. CastAlive is a highly cost effective and simply to operate technology that just helps businesses sell, and enables consumers to make the best purchasing decision, at the time that they are ready to buy.”

E-Commerce is worth in excess of $10000bn according to Forrester Research, and estimates by Double Click and Jupiter. Jupiter estimate that abandoned shopping carts are worth almost as much as e-commerce. Double Click estimate that 57% are abandoned and just achieving a 25% conversion of these “lost” sales equates to $3m a minute.


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Nick Ogden
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