All Eyes on Tristar as it Unveils New-Look Branding

Tristar Worldwide Chauffeur Services, the UK’s largest chauffeur drive company, has unveiled all new branding with a new corporate logo and redesigned uniforms.

(PRWEB) October 4, 2006 -- Tristar Worldwide Chauffeur Services, the UK’s largest chauffeur drive company, is happy to announce that it unveiled all new branding with a new corporate logo and redesigned uniforms. The new logo will be visible at airports, on all company collateral and on the website (www.tristarworldwide.com) in addition to the uniforms.

Tristar was founded in 1972 and provides chauffeur driven services across the UK from owned operations in London and Manchester and through a network of affiliates in 38 countries around the world. The company’s fleet of 550 vehicles, driven by some 500 chauffeurs completes over 400,000 journeys a year for over 400 clients including blue chip corporations, city institutions and major airlines.

Due to growing demands in its transatlantic customer base, Tristar opened headquarters in Massachusetts in January this year and will soon launch an owned operation in New York, making it a truly transatlantic operation. This exciting US launch prompted Tristar to create a new corporate logo and colours to convey a more modern, professional image, which also reflects the global service it now provides.

Tristar worked together with Hicklin Slade & Partners to create the new logo and also to create a totally new website (www.tristarworldwide.com), which now provides the opportunity for individuals to make credit card bookings online. In addition to a new logo and colours, Tristar have worked with Corporate Image of London to provide the chauffeurs with a new charcoal grey uniform, which is complemented with unique silk ties and scarves to reflect the new branding.

Dean de Beer, Managing Director of Tristar, says “We are very excited about our rebranding and expansion into the US. The new logo and colours are much warmer and reflect the high level of service we have gained a reputation for delivering. Our new website also gives our customers more functionality than ever before.”

The resulting new-look branding uses colour to clearly communicate the different services offered by Tristar – Executive, Premium and Roadshows and Events & Hospitality – whilst representing the unrivalled levels of consistent and reliable service provided by the company.

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