Halloween Express Leaps Into 2006 Halloween Season with a Positive Retail Outlook

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Seasonal retailer, Halloween Express, has opened nearly 200 stores across the U.S. This year, the NRF predicts the Halloween Industry to see $4.96 Billion in sales.

Each year, seasonal retailers come into your community, find available space for lease, fill it with costumes and creepy decorations to liven up the area for about 60 days. Why do they do this? Halloween. Although Halloween is not a gift-giving holiday, it is a top spending season. People purchase costumes, decorations and candy in order to celebrate.

Over the summer, retail figures were slumping and forecasts were not as bright as usual for the Holidays. It seems with the launch of the Halloween season, the trends have changed and even the NRF came out with more positive spending forecasts. The numbers for Halloween have certainly jumped - in 2005 people planned to spend about $48.48 on Halloween, this year the amount has gone up to $59.06. A real bonus for Halloween Express. Franchise owners go "all out" to draw in shoppers in this brief period with flashy displays, extreme decorations and value pricing. Some of them are even operating huge tent stores shaped like pumpkins. Many have had to open tent stores to accommodate their need for a very large space for such a short period of time.

For such a short season, the high-volume, unusual product selection and the thrill of a laid-back holiday that doesn't require gift giving make for a great retail burst. A leap from $3.29 Billion last year to $4.96 Billion in spending for 2006 is very promising. At this rate, Halloween may jump from the 6th biggest spending holiday to beat even Mother's Day or Father's Day.

About Halloween Express - The national chain has recently invested in launching a year-round website, http://www.halloweenexpress.com, offering their costumes, accessories and scary props as a supplement to their over 130 stores across the U.S.

For further information, please contact

Diana Krohn

PR & Marketing Communications

Halloween Express

mobile: 414-736-3595

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Diana Krohn
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