Portland, Ore. (PRWEB) October 4, 2006
Launched today, CaseStudy411 (http://www.casestudy411.com) provides tools, tips and critiques for marketing, sales and communications managers who want to create more powerful customer case study programs.
"Our main intent is to provide case study intelligence that companies can put immediately to use," said Bob Morse, CaseStudy411 co-founder. "We help them create and market their customers' stories from quotes to comprehensive customer evidence campaigns.
Site visitors will find helpful guides like the "Role of Case Studies" and the "Customer Evidence Continuum" that increase the power of an on-going case study program.
Tools such as "14 Keys to Powerful Case Studies" and "Weekly Tips" help professionals tune-up case study programs, something that often goes wanting in companies of all sizes. Live interviews from expert marketing professionals also provide insight into the "why" and "how" of case study programs.
Another unique feature of the new site is the case study critique created from the current case studies of leading technology companies such as IBM, Microsoft, HP, Nortel, Cisco, Ecutel and Siemens. CaseStudy411 selects random case studies found company's websites and scrutinizes them for effectiveness and ranks them. The results are often surprising.
"We're like movie reviewers for case studies, a sort 'Siskel and Roper' without the buttered popcorn," said Martin Middlewood. "We're ready to find fault or favor in every one and then add a pinch of entertainment to spice each up."
How companies might promote case studies after they've written one is an issue. One way CaseStudy411 addresses that is with a service called the Case Study Feature Release -- essentially a cross between a news release and a case study.
"Most companies spend a lot of resources creating case studies only to have them languish on their Websites as a best kept secret," said Morse. "Our marketing techniques help get the customer's story out and into the marketplace."
CaseStudy411 was founded by Bob Morse and Martin Middlewood, each with over 25 years of communications and technology experience. Between the two, they have written more than 200 case studies over the past few years for companies such as Microsoft, Intel, HP, Tektronix and CONTECH. Send case studies for review. For more information visit http://www.CaseStudy411.com.