By conducting our own survey, we have been able to ascertain what it is that makes our own customers tick. While we still take into consideration findings from other marketing analyst houses as relevant, with our own findings, we are able to extract insights from our very own customer base, know exactly what it is that they want, and deliver it to them.
California (PRWEB) October 4, 2006
CellularFactory.com, leading online vendor of cell phones and cell phone accessories, today announced recent findings, providing interesting insight into customer buyer behavior in the U.S. cell phone industry.
In an online customer survey co-conducted by Cellularfactory.com and wireless carriers and dealers in the US, results show a high proportion of cell phone care little about whether their cell phone is among the slimmest one on the market. 25 percent of those surveyed said that that “slim factor” does not have an effect on their decision to make a purchase.
According to Brian Chen, CEO, CellularFactory.com,”The cell phone market in the US is a highly competitive one with big brand names targeting large customer bases. Different age groups and different cross-sections have their own distinct preferences. By conducting this litmus test amongst Cellularfactory.com customers, we have been able to garner specific insight into our very own portal users. Through these findings we have also realized that our customers are an informed group of consumers who make decisions based on fact as opposed to marketing gimmicks.”
The survey findings provide critical insight into buyer behavior for the reason that it goes against the grain of the marketing hype generated by cell phone vendors. Despite the advertising and branding efforts of big brand vendors in marketing the “slim factor” of their phones, customers still make decisions based on phone features and performance.
Phone features that survey respondents reported as factoring in their purchase decisions include keypad touch-response, overall look, battery life and variety of functions. In addition the presence of advanced technologies is a large push factor. Technologies include such as bright TFT display with high resolution, 3.0 mega-pixel camera, Bluetooth, SD card, MP3, radio, and high-speed Internet access capabilities all play a part in the consumer decision. Our list of phones was compiled with features from Ephonenews.com, a leading independent phone researcher.
Respondents however did communicate that after consideration of all the above factors, “slim factor” then played a part in the final decision-making process. Most respondents said they would prefer a perfect combination of slim design and rich performance. However, respondents were quick to point out that they would not compensate slimness of a cell phone with lower durability standards. Only those who counted priorities fashion and higher up in their list, chose slimness of phone ahead of durability.
Continued Mr. Chen, “By conducting our own survey, we have been able to ascertain what it is that makes our own customers tick. While we still take into consideration findings from other marketing analyst houses as relevant, with our own findings, we are able to extract insights from our very own customer base, know exactly what it is that they want, and deliver it to them.”
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