DVDXpress Launches Netflix®-style Subscription Pricing for Kiosks

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Instant gratification meets unlimited rentals and no late fees. Supermarket hosts benefit via increased customer trips.

DVDXpress Inc., a leading operator of DVD rental kiosks in the US, is pleased to announce the launch of its Netflix-style subscription model for its supermarket-based kiosks. Now customers can subscribe and rent as many movies as they want each month for a fixed price of only $12.99 and they can access those movies instantly at any DVDXpress kiosk rather than having to wait for the mail as with Netflix® or Blockbuster Online®. There are no limits on the number of films rented each month, no due dates, and - crucially - no late fees.

“For DVDXpress, the variable cost to deliver a DVD to one of our subscription customers is zero compared to Netflix® or Blockbuster Online® where the cost is at least $.75 per DVD in roundtrip postage plus handling costs,” said Greg Meyer, CEO and Co-Founder of DVDXpress, “This provides DVDXpress with a significant cost advantage which we can pass along to our customers. This is by far the most cost effective way to rent DVDs.”

A DVDXpress subscription customer with enough free time can rent every New Release DVD that comes out each month for just $12.99 and is not limited by having to wait for the US Postal service which takes at least two days roundtrip to receive and return each DVD. Further, the unpopular practice known as ‘throttling’, where delivery of DVDs to frequent renters via the mail is delayed, is not an issue when subscribers can rent instantly at a physical kiosk.

The DVDXpress Subscription Model has significant customer loyalty benefits for the supermarket locations where the kiosks are located. “We are pleased to offer BI-LO shoppers an even more cost effective way to rent all their movies at the DVDXpress kiosks,” said John Symons, Executive Vice President of Sales and Operations for BI-LO/Bruno’s, “and believe that the added convenience for busy households will be very well received by our customers.”

“We are excited that DVDXpress is offering our customers a Subscription Pricing option for renting their DVDs as this is a valuable offering to any movie lover and will likely increase the frequency of their trips to our stores,” said Rich Savner, Director of Public Affairs for Pathmark Stores, Inc.

Today’s launch marks another important first for DVDXpress as it becomes the only DVD kiosk operator in North America to offer Subscription Pricing. Within the past year DVDXpress has demonstrated its commitment to continual innovation having been the first DVD rental kiosk company to implement RFID disc recognition technology and the first to launch internet reservations throughout its kiosk network.

About DVDXpress

DVDXpress has been providing movie lovers with a more convenient way to rent DVDs via its automated kiosks since 2001. The Company currently operates over 250 kiosks in 10 states, services hundreds of thousands of customers, and is growing rapidly. Customers can get more information and reserve their favorite DVDs online at http://www.dvdxpress.net.

About BI-LO/Bruno’s

With headquarters in Mauldin, SC, BI-LO/Bruno’s operates a total of 310 supermarkets in South Carolina, North Carolina, Georgia, Tennessee, Florida and Alabama and employs 23,500 people. DVDXpress kiosks are currently located in over 150 BI-LO/Bruno’s supermarkets, since the first installation in August 2005.

About Pathmark

Pathmark is a northeast supermarket chain operating 141 stores in the New York-New Jersey and Philadelphia metropolitan areas.

Media Contact:

Joel Cassidy, DVDXpress Corporate Communications

(212) 444-8784

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