eContinuum Announces Overture 3.0 at HR Technology Conference

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New release provides redesigned sales simulations and expanded candidate measurement features to increase accuracy in selecting sales candidates.

In Overture we took the practical content of what it takes to sell in a changing marketplace and synthesized it with the application of scientific measurement and validation

eContinuum ( a leading provider of HR Technology solutions for attracting and hiring salespeople by utilizing an integrated system of job branding, pre-screening, job simulations, and assessments, announced today its new release of Overture 3.0. This release offers redesigned and improved sales simulations that measure key sales abilities and competencies. Also offered in Overture 3.0 are expanded reporting and candidate measurement tools designed to make the selection of top sales candidates easier and quicker for hiring managers.

In this release, eContinuum teamed up with Jim Dickie, partner of CSO Insights, a firm that specializes in benchmarking how companies are effectively leveraging people, process, and technology to optimize the way they market and sell to customers; and Dr. Charles Handler, president and founder of Rocket-Hire, a consultancy dedicated to helping organizations use technology and best practices to build effective, legally sound employee selection systems. Through this unique collaboration of expert selling insights and the scientific application of I/O psychology, eContinuum redesigned its job simulations to portray and measure a matrix of key selling competencies.

“In Overture we took the practical content of what it takes to sell in a changing marketplace and synthesized it with the application of scientific measurement and validation,” states Orrin Broberg founder and president of eContinuum. “By using simulations, Overture is able to put your candidates through a series of actual sales situations. A hiring manager can gauge and measure how well a candidate applies their skills and competencies in a realistic and practical way. Simulations provide you the richness and in-depth view of a candidate you can’t get through other screening methods.”

Although simulations have been around for years, many companies haven’t yet taken advantage of their powerful and practical application in evaluating job candidates due to logistical and cost challenges. With Overture, a company can cost-effectively send their candidates through an online system that quickly and accurately measures their key sales competencies. Companies can also take advantage of simulations by providing their job candidates with an interactive rich media experience that goes beyond simple online forms and questions. Not only does the interactive experience better engage the candidate, it gives them a valid view of the job, and a more accurate representation of what is expected of them.

In addition to its improved sales simulations, Overture 3.0 boasts expanded measurement and reporting capabilities. Increased graphical representation of candidate scoring across a matrix of competencies makes it easier for hiring managers to see where candidates rate on key skills and abilities. Through its use of a Model Sales Candidate Profile, Overture ranks and compares candidates against the Profile allowing users to see top-ranked candidates by overall cumulative score. It also provides the flexibility to drill-down into evaluation data for comparing closely matched candidates.

Overture 3.0 is currently available in all national markets and is provided in a software as a sales (SaaS) model for quick and easy implementation. The Model Sales Performance Profile can be implemented “out-of-the-box” or customized to a company’s selling environment and industry. Organizations with a variety of sales roles and positions can implement multiple Model Sales Performance Profiles in the evaluation of sales candidates.

About eContinuum

A pioneer in helping companies attract and select better sales performers, eContinuum offers a unique solution that enables companies to assess and predict the performance of sales candidates before they are hired. eContinuum applies a comprehensive approach in the evaluation and screening of sales candidates by providing organizations with multiple perspectives and measurements of sales candidates. Through its use of expert systems, job simulations, and model sales profiles, eContinuum enables companies to rank, measure, and evaluate sales candidates against the criteria that leads to success for their organization. eContinuum goes beyond traditional selection tools and methods providing optimal hiring decisions for better performance over the entire employee continuum. eContinuum’s solutions can be used for a broad range of positions, and is ideal for sales and other revenue-critical positions.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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