Cramer Receives Top Honor for Most Innovative Use of Technology, Awarded by the International Association of Exhibition Management

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Creative team earns distinction for the third straight year in support of E3Insider

Cramer, a Norwood, Massachusetts-based leader in the development and delivery of integrated marketing solutions, announced today it took home top honors at the International Association of Exhibition Management (IAEM) awards competition. Cramer received the top award for ‘Most Innovative Use of Technology’ for its work on E3Insider.com, the official E3 website. Each year IAEM presents a best-of-show award, which is selected from a multitude of individual category winners. In this most recent competition, Cramer was chosen for the top merit over more than one-hundred other entries, marking the third consecutive year that the company has earned IAEM’s highest honor in that category.

Considered the principal resource for those who plan, produce and service the global exhibition industry, the IAEM trade association represents over 3,600 individuals in 46 countries who conduct and support exhibitions around the world. Cramer’s winning entry will be prominently displayed at Expo! Expo! 2006, IAEM’s annual meeting where thousands of exhibition and event managers from around the globe gather to network with suppliers and attend relevant information sessions to learn about the most contemporary techniques available in the industry.

Cramer’s winning entry was the result of the work it did for the Electronic Entertainment Expo, (E3Expo). The E3Expo is a unique conference and trade show open to trade professionals only. To satisfy a growing worldwide interest among consumers of electronic entertainment hardware and software products, Cramer created, designed and produced E3Expo’s official 2006 consumer site – E3Insider.com – to deliver a virtual portal to the event. This year, Cramer produced nearly 100 videos, shot and published 400 original photos and 50 interactive panoramas of the show floor. In all, according to the Entertainment Software Association (ESA), the site expanded its content by 250% this year, once again nearly tripling the amount of show coverage available on the site from year to year. The result: ‘virtually’ speaking, approximately 25 times more people joined the event online as were admitted to the actual physical event, representing a doubling of the previous year’s outcome. In fact, according to E3Expo, the consumer website built by Cramer climbed to one of the top 1,000 most visited sites in the world. Among the hundreds of web sites covering the gaming industry, E3Insider.com, which covers only E3Expo during one week of the year, rose all the way to #4 worldwide.

About Cramer

Cramer is a leading independent provider of integrated marketing solutions with a 20-year-plus history and reputation for tactical creativity, integrity, agility and accountability. Partnering with clients, the company delivers business results through targeted marketing campaigns in the areas of Brand Development, Product Launches, Sales and Product Training, Internal Communications, Channel Marketing, Customer Acquisition and Retention, and Meetings and Events. Known for its unique in-source model keeping talent and technology all under one roof, Cramer's core service offerings include: Strategic Planning, Events, Graphic Design, Interactive, Learning Solutions, and Video. Cramer's portfolio of clients cross multiple vertical markets and span local, regional, national, and global geographies. The Company is privately-held.

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Jill Petrie
Cramer
781-278-2407
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