With pressure of greater revenue growth and lower marketing budgets, B2B marketing and sales has become infinitely more complicated and less predictable
Austin, Texas (PRWEB) October 4, 2006
ReachForce, Inc., a worldwide provider of OnDemand marketing automation services for role-based customer and prospect data, today announced the introduction of Funnelnomics and new e-Book outlining the concept. Funnelnomics is a new marketing and sales concept designed to address the unique challenges that today’s B2B marketers face in filling their sales funnel with qualified buyers, converting those buyers into profitable customers, and building a repeatable model for ongoing growth and profitability. Put simply, Funnelnomics helps marketers to understand the best roadmap for getting leads through the sales funnel from awareness to purchase in a fast, cost-effective manner that produces “Qualified Buyers,” as opposed to simply “Leads.”
“With pressure of greater revenue growth and lower marketing budgets, B2B marketing and sales has become infinitely more complicated and less predictable,” said Suaad Sait, CEO of ReachForce. “We have realized a new way of marketing is necessary to address these challenges, including profiling customers and building repeatable demand generation models in order to increase velocity and efficiency in moving leads through the sales funnel.”
From small and medium-size businesses to Fortune 1000 enterprises, companies today are facing intense pressures to be more profitable in the global marketplace. ReachForce has come to realize with the increased focus on measurement, accountability and the need to compress the sales cycles, marketers must shift to a more systematic and integrated approach to successfully develop leads as they move through the funnel.
Through the concept of Funnelnomics, B2B Marketers can:
- Speed the process of turning prospects into customers
- Increase the number of high ROI programs
- Eliminate lost revenue due to leaks in the funnel
- Extract the maximum value from each contact in the funnel
ReachForce’s e-book presents a “Deliberate Marketing” strategy to help marketers optimize their Funnelnomics through four specific steps, including Mapping and Benchmarking the Marketing and Sales Funnel; Filling the Funnel; Leakproofing the Funnel; and finally, Increasing Speed and Efficiency.
To drive awareness of Funnelnomics, Suaad Sait, CEO of ReachForce, will be speaking on this topic at the upcoming Dreamforce Conference, in San Francisco, on Monday, October 9, at 2:30 p.m. PDT. After the conference, the Funnelnomics e-Book will be available for download at http://www.reachforce.com.
ReachForce delivers cost-effective Deliberate Marketing and Contact Discovery solutions that help companies such as Mirage Networks, NetQoS, Pavilion Technologies, Uplogix, and TippingPoint improve their Funnelnomics to drive growth and profitability. By efficiently capturing and delivering comprehensive intelligence and up-to-date contact information on Qualified Byers, ReachForce enables customers to concentrate Sales efforts on only the most qualified prospects. This has enabled ReachForce customers to achieve an ROI on their marketing programs that is 20 to 30 times better than average rates.
ReachForce, Inc, based in Austin, TX, is a privately held venture backed company. The company is a worldwide provider of OnDemand marketing automation products and services for role-based customer and prospect data. ReachForce’s revolutionary approach increases demand generation effectiveness and accelerates sales cycles by delivering high quality contacts based on roles and responsibilities, not just titles. ReachForce customers have experienced increased results by 20 to 30 times for every dollar spent on marketing and sales initiatives – maximizing the value of CRM investments. For more information on ReachForce, please visit http://www.reachforce.com.