Newly Developed Sipdisc Helps Protect Teeth From Cavities, Staining; Encourages Use By Children--Supports Dental Research Urging Proper Use of Straws for Soft Drinks

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New, simple device helps protect teeth from corrosion, by firmly positioning straws in soft drink bottles, and carrying liquids with high acidic and sugar ingredients past teeth into the mouth.

In response to research that indicates that drinking sodas, fruit juice, sports and energy drinks can damage tooth enamel, an increasing number of dentists and dental hygienists have begun to distribute a new product, SipdiscTM, to encourage their patients to properly use straws when consuming beverages.

Sipdisc, a lightweight, three-inch disc, helps protect the teeth from the corrosive dangers of sports and soft drinks, by easily snapping on to a bottle or can and firmly holding and positioning a straw so that the soda or other liquid is carried past the teeth and into the mouth.

Sipdisc was developed by Dr. Alex Greenberg, a New York oral and maxillofacial surgeon, as an answer to published studies by dental researchers that indicate that most soft drinks, fruit juices and sports drinks, with high sugar and acid content, have a corrosive effect on tooth enamel, resulting in an increase in tooth decay, cavities and staining. In reporting on the research, the Academy of General Dentistry strongly advised that all soft drinks and other canned and bottled beverages be consumed through a straw that is positioned behind the front teeth, to allow the beverage to pass directly to the throat.

To encourage its use by children, Sipdisc has enlisted Maisy, the little cartoon mouse, whose books and television show helps children learn about growing up healthy and bright. The new Maisy Sipdisc helps teach kids the best way to use a straw to protect their teeth when drinking soft drinks, juices and other popular kids drinks. “Like regular brushing, using a Sipdisc adds another level of protection that works to reduce tooth decay, enamel erosion and staining,” Dr. Greenberg said.

Maisy is now featured on a special edition of the newly developed Sipdisc, and has become a favorite among dental hygienists and pediatric dentists.

Expected to be available in the consumer marketplace later this year, new packaging is currently being developed to enable Sipdiscs to be sold through retail outlets. In addition, several soft drink bottlers are considering distributing Sipdiscs, together with their beverages, through their current retail dealers, Dr. Greenberg said. Further information on Sipdisc can be found at http://www.Sipdisc.com.

Attention Editors: Product photos and Sipdisc samples are available.

Media Contact: Marty Gitlin, Duran/Gitlin Group. (914) 528-7702.

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