The Core Experience and iAmplify.com Launch New Internet Media Channel

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iAmplify.com and The Core Experience today announced the launch of Core Media, a new media channel that offers proprietary live event programming from The Core Experience locations. iAmplify’s proprietary technology platform will enable the delivery of the digital programs to the Core Community members, who will also have access to iAmplify’s exclusive library of content from media companies such as HarperCollins Publishers.

“Core Media is the first of many initiatives that illustrate our evolution from a single property into a multi-platform Core Experience as we establish one of the preeminent media brands in the world -- synonymous with the most compelling and provocative entertainment and cultural programming.” Jennie Saunders, president of The Core Group, International, said.

Core Media is a diverse collection of cultural programming and entertainment in intimate settings that allow direct access to the most engaging and thought-provoking filmmakers, musicians, writers, fashion designers, business people and politicians of our time. Core Media content will be accessible 24x7 via the Virtual Core Club (VCC), the Core Community’s private member intranet. “This extends the Core Experience to our members anywhere they happen to be in the world, at anytime of the day or night, and allows them to see or hear programs that they might have missed in a live setting or simply want to experience again,” said Saunders.    

“iAmplify is pleased to add The Core Experience to our roster of partners,” Murray Hidary, co-founder and CEO of iAmplify said. “Our platform will not only provide the delivery for the digital media, but will also help The Core Experience extend its brand and programming beyond the walls of Core properties. Ultimately, we will work with their team to bring their world-class content to a global audience under the Core Media brand.”

About The Core Experience

The Core Experience has shattered conventional notions of the traditional club experience by combining physical properties, online community and high-quality live entertainment. The Core Community is invitation-only and draws from leaders in the fields of art, architecture, business, entertainment, fashion, media, politics, sports, and technology. The Core Experience can be found online at http://www.thecoreexperience.com.

About iAmplify

iAmplify (pronounced: i-amp-li-fy), a leading publisher of premium digital media is a Web-based syndication network, providing the tools and storefront for leading authors and celebrities such as Marianne Williamson and media companies such as HarperCollins Publishers, a subsidiary of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV), to publish paid audio and video content over the Internet. The company sells exclusive content on its Web site, iAmplify.com, and via syndication to portals, aggregators and distributors.

iAmplify has exclusive rights to a large catalog of content in more than 30 verticals such as fitness, yoga, nutrition, relationships, spirituality, sports and more. Content is available for download to computer or any portable media device including iPods and cell phones; and is always available online in a personal library at http://www.iAmplify.com. Founded in 2004 by Internet pioneers Jack and Murray Hidary, iAmplify now has offices in New York and Los Angeles.

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