Reverse Lookup Site Cellulartrace.com Has New Look; New Owner

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Leading investigative website Cellular-trace.com has changed, its look and its owner. The reverse lookup site's new management promises faster service, lower prices and more.

Leading investigative site Cellulartrace.com announces a new website to go along with it's new ownership. Due to some private family issues that kept site owner Mark McAlpin away for much of the year, the investigator has sold his interest in the company to friend and long-time managing employee James Lam.

Lam, whose resume includes consumer finance management, risk assessment and repossession and bail enforcement supervision, plans to continue offering the same sort of cellular phone number tracing research as his predecessor, albeit with a slightly more narrow focus on the primary brand of customer--the suspicious spouse.

While the original website was widely focused on general skip tracing, the new site focuses on infidelity investigations and repossession needs--the two primary reasons customers order phone number searches.

"That doesn't mean we're shying away from the repossession or bail enforcement agents," Lam cautions. "We're just putting more focus where 75 percent of out current business comes from."

The transitional period will likely be less than two weeks and appears to be going smoothly. Customer order delays will not be an issue--which is good news for clients who have patiently endured a slow response period marred by computer server issues, periods of slow-staffing and managerial absenteeism.

McAlpin said his frequent absences often rendered the company incapable of fulfilling the research need of it's customers in the swift manner the site was known for. With the slogan boasting Rapid. Accurate. Affordable. The site once prided itself on the ability to return customer's reverse lookup search request faster than anyone else in the skip tracing industry.

"Unfortunately, that hasn't been the reality these past few months," McAlpin admitted.

Under Lam's direction, the new website is glossier, more streamlined, and more user friendly, while still providing the name and address information customers need. Along with the site's aesthetic changes, comes a revamped staff, one fully capable of providing the reverse lookup searches in the timely manner promised.

"The new site is currently operational under the url http://www.cellular-trace.com, but the old url forwards to the new site as well. While some minor changes will be implemented in the next few weeks, the changes effecting customers have already been implemented. The new website is active and ready for customer's reverse lookup tracing needs." Lam promises.

Customers needn't worry about pricing increases either. The first decision Lam made was to actually lower the price of the company's searches, starting with the staple Cell Phone Lookup trace. The price of the other phone number searches decreased as well.

The company looks forward to regaining the trust of our customers and once again becoming the go-to place for fast and accurate skip tracing needs.

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