Santa Clara, CA (PRWEB) October 5, 2006
For the second straight year, Marketing Operations Partners CEO Gary M. Katz has been selected as a chair of the Marketing Operations Management (MOM) Symposium in Los Angeles. This year the event, which is co-located with the Henry Stewart Digital Asset Management (DAM) Symposium, will be held at the Renaissance Hollywood Hotel in Los Angeles October 9-10.
This year’s West Coast MOM event will blend best practice case studies with a new “congress of peer practitioners,” designed to engender dialogue between subject matter experts and the audience to advance the art and science of a particular area of MOM. The agenda provides practical guidance on the governance of marketing as an end-to-end process, from planning and budgeting, through collaborative creative process, sourcing of marketing content and automated collateral production, to global execution and analysis.
Katz will chair the Marketing Operations Management track on the second day of the conference, which includes presentations from representatives of Gillette, ESRI, HSBC, Sprint, Marketing Transformation Services, Symantec, Amgen, Warner Brothers Entertainment, Marketing Scientists, LLC, as well as the former VP, Marketing Operations for CA.
MOM sessions are also featured in a first-day track that includes presentations from representatives from Sitaro Group, Hewlett Packard Company, VisionEdge Marketing, IDC, Eli Lilly and Company, Cognos, Tektronix, MarketingNPV, MorganAnderson, Venabies Bell and Partners, Intel Corp., Global Marketing Management and Philips International BV
“The MOM Symposium truly represents the cutting edge of marketing,” said Katz. “The evangelists that attend this event are tackling the biggest challenges in the field, including designing scalable marketing organizations, demonstrating ROI, accelerating the sales and buying process, taking ownership of the customer experience, and helping CEOs achieve their organization's key strategic initiatives. Together we’re changing the M.O. of marketing.”
About the 5th MOM Symposium
Launched in 2004, the Henry Stewart Marketing Operations Management ("MOM") Symposium is the definitive meeting place for those charged with bringing efficiency, transparency and accountability to marketing processes.
More information can be found at http://www.momsymposium.com.
About Marketing Operations Partners
Founded in Santa Clara, Calif. in June 2006, Marketing Operations Partners is focused on changing the M.O. of marketing by leveraging process, technology, guidance and metrics to enable marketing to run like a fully accountable business. The firm brings together some of the leading thought leaders in the marketing community to help clients accelerate the sales and buying process, build a lasting marketing infrastructure, foster customer delight, win stakeholder buy-in for key initiatives, and demonstrate measurable ROI to management. In short, Marketing Operations Partners helps CMOs operate like CEOs. For more information, visit http://www.mopartners.com.
For more information contact Gary Katz at 408-421-2421 or visit the company's website at http://www.mopartners.com.
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