Michael Penland’s Selective Books Acquired by Michigan Entrepreneur and Top Marketing Consultant

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After more than 10 years of helping people start their own mail order business, Michael Penland has sold Selective Books, Inc. and has passed the company’s 30 year legacy to its new owner; who is ready to take Selective Books and its family of dealers into the "revival of direct mail."

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With as much as 60% of legitimate commercial email being mistakenly filtered as SPAM, email marketing is simply not as effective as it once was.

Lee Collins is one of the nation’s top Internet marketing experts and along with his wife and business partner, Robin, is already creating dozens of new products and money-making offers for their Selective Books’ dealers.

The Collins’ have authored and published dozens of manuals, reports, books and guides; including a step-by-step Internet Marketing course that has been hailed as a “virtual breakthrough in Internet Marketing simplicity."

“After considering several offers and possible owners, I decided that Lee and Robin would best serve the interests of our family of dealers,” stated Michael Penland. “I was also concerned that my name be protected and the high standard of honesty and service maintained. Lee and Robin’s integrity and dedication to their customers, as well as their nearly 15 years in marketing and team-building, made them the logical choice.”

"We believe the Direct Mail business is in the dawning of a new age", Lee Collins stated. "With as much as 60% of legitimate commercial email being mistakenly filtered as SPAM, email marketing is simply not as effective as it once was."

"People are turning back to direct mail marketing as a more dependable communications method," says Robin Collins. "Our experience in the offline and online marketing puts us in a unique position to offer a complete solution to our existing family of dealers as well as new dealers looking for a source of dependable revenue."

Selective Books’ dealers will soon be able to market their existing products and a host of timely new products worldwide using traditional offline techniques as well as the Internet and other innovative technologies.

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