In order to effectively market to minority communities there must be a deep understanding of culture diversity
Atlanta, GA (PRWEB) October 5, 2006
Mosnar Communications, Inc. a global marketing and public relations firm. Announced today that businesses could increase their profit margins just by including multicultural marketing matrixes into their marketing campaigns.
Mosnar conducted a research study in which they polled a total of 5000 minority consumers across the United States. In the study 94% African Americans were most likely to select brands based off of cultural marketing and 98% non-white Hispanics were most likely to select brands based off of cultural marketing. The consumers were comprised of one half African American and the other half non-white Hispanics. The study showed that the majority of both African Americans and non-white Hispanics preferred to make purchases when the people in the marketing advertisement resembled them. In addition, both also agreed that they would be most likely to purchase products that related to their culture and language.
“In order to effectively market to minority communities there must be a deep understanding of culture diversity,” Said Cataunya Ransom Mosnar’s Chief Marketing Officer.
According to Packaged Facts and the Selig Center for Economic Growth located at the University of Georgia, “African American consumers will swell to $1 trillion by 2010. The national share of buying power for African Americans will increase to 8.6% by 2010 from 8.4% in 2005, per Selig. Hispanic buying power is projected to rise to 9.2% from 8.1%; Asian American buying power will rise to 4.9% from 4.4%, while American Indian buying power will stay steady at 0.6%.”
If you would like to find out more about multicultural marketing please contact Mosnar Communications, Inc. at 1 (404) 696-4833 or visit them online at http://www.mosnarcommunications.com.
Mosnar Communications Inc. is a privately held company, offering global marketing, public relations, and business development services to small to mid sized businesses and start-ups universal.
Chief Marketing Officer
Mosnar Communications, Inc.