Digital Photography Overtakes Film as Method of Choice, New Survey Reveals

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Digital photography has taken over film as the method of choice among photographers, a new survey by morefocus, an online research organization, has revealed. The main reason for preferring digital cameras over film cameras is the flexibility digital cameras provide during the picture-taking process, and not necessarily the end result.

If the flexibility of digital cameras during the picture-taking process is, in fact, leading to better quality prints, most of the people we talked to weren't making the connection

An overwhelming majority of people, 82 percent, now use digital cameras, and the main reason for preferring digital over film photography is the flexibility that digital cameras provide while taking pictures, according to an independent study conducted by morefocus, an online research organization.

Those surveyed, 75 percent of whom own two or more cameras, revealed some interesting information about why digital cameras are quickly becoming dominant over film. The research showed that digital cameras are not preferred because of an improvement to the end result, but rather improvements to the process of picture-taking itself.

In fact, almost half of those surveyed said the experience of the photographer is the most important factor in producing a great photograph. The quality of the camera tied for being the second most important factor with subject matter.

Additionally, digital cameras did not stand out when respondents were asked which method produces a higher quality print. Twenty-three percent of those surveyed said both methods produce the same quality, while the rest of the group were evenly split at 38 percent between digital and film.

"If the flexibility of digital cameras during the picture-taking process is, in fact, leading to better quality prints, most of the people we talked to weren't making the connection," said Dr. Regan Carey, morefocus Research Director. "They're certainly aware of what they like about digital cameras, but they see the end result as pretty equal between digital and film."

Regarding what people like about digital cameras, two main factors were considered most useful by those surveyed. Twenty-eight percent of respondents said the ability to manipulate and correct digital photos is the most useful aspect, while 47 percent said it is the ability to see digital photos instantly.

The survey also revealed some surprising information about how people use pictures from digital cameras.

"The survey showed some slightly contradictory responses," said Carey. "People certainly seem to be taking full advantage of the ability to print their own photographs, yet when asked how important this feature is, they rated it very low."

Only three percent of those surveyed said the ability to print pictures at home was the most useful aspect of the digital camera. Yet a quarter of respondents said they print their own photos and at least store them in boxes, while even more, 43 percent, print their own photos and arrange them in photo albums.

Further information and summary results of the survey are available on request from morefocus.

About morefocus group inc.
San Diego- and London-based morefocus group inc., builds and maintains high-traffic networks across multiple verticals. Independently, or together with its domain-owning clients, the Company owns or controls a leading independent healthcare and lifestyle network controlled by a suite of proprietary publishing, ad-serving, analytics and behavioral monitoring applications. The publications and software applications are applied to build engaged traffic, recruit, sample and manage registered consumers, and build marketing ROI for major healthcare and consumer marketing corporations.

Media Contact
Luke Pilon
morefocus group inc.
1-800-549-3904

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