People want more content, personalized content, unique content, content from a variety of angles and most importantly the ability to take the content to go. The new Seahawks.com site responds to this demand with fresh, interactive content that is fed via blogs, RSS feeds, podcasts, video and more.
Seattle, WA (PRWEB) October 25, 2006
The Seattle Seahawks have re-launched their Website at http://www.seahawks.com. The Website features a full spectrum of original Seahawks content that is available in multiple delivery formats. The unique content features player and coaches' blogs, RSS feeds, podcasts, game-day commentary, and exclusive articles and player profiles.
"Our fans are our top priority," said Tod Leiweke, CEO Seattle Seahawks. "The enhanced Seahawks.com site provides a forum for our fans to experience and share in the rich tradition of the 12th man – from the stands at Qwest Field to the coffee houses around town to our fans' homes around the globe."
The site mirrors the diverse demographics of fans by offering a number of microsites featuring Spanish content, the Sea Gals, the 12th Zone, which is dedicated to the tradition and history of the 12th man, and an all new Kid Zone. The Kid Zone incorporates current player personalities in games and features, and interviews of Seahawks players conducted by young fans – a highlight for most.
Emphasizing the Seahawks' core attributes—passion, character and the 12th man—the new Seahawks.com showcases an elegant design that is clean, brand-centric and very simple to use with a new horizontal navigation bar.
"The thirst for content is a significant driver in interactive brand strategy right now," said Nate Thompson, founder of Cypress Consulting, a consulting, technology, and web design services firm. "People want more content, personalized content, unique content, content from a variety of angles and most importantly the ability to take the content to go. The new Seahawks.com site responds to this demand with fresh, interactive content that is fed via blogs, RSS feeds, podcasts, video and more."
Developed by Cypress Consulting in conjunction with the Seattle Seahawks, fans can visit the new site today at http://www.seahawks.com.
About Cypress Consulting
Since 2001, Cypress Consulting has provided management, strategy and marketing consulting plus interactive web development services to a national customer base. Comprised of a team of industry veterans, Cypress works with customers to strategically apply technology to solve business problems and extend business reach. Cypress’ Business Consulting, Technology and Creative practices enable us to deliver holistic solutions to customers including Microsoft, Starbucks, the USDA Graduate School, Comcast, and the Seattle Seahawks. For more information, please visit http://www.cypressconsulting.net.