ZOOZOOM vows to bring democracy to the world of fashion! Launches fashion war.

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On October the 5th. (D-Day for fashion) ZOOZOOM launches 'Fashion Wars' (fashionwars,com), an interactive addition to their award-winning online fashion magazine where viewers can vote for their favorite outfits and designers from New York Fashion Week.

ZOOZOOM 'the Original Online Glossy' which is the first and only online fashion magazine to present fashion editorials in the style and caliber of high-end print magazines launches 'Fashion Wars' Publisher David McIntyre describes the addition of 'fashion wars' as "the first in a series of new features that are part of our 'tools not rules' campaign. The fashion community is used to monologues delivered from on high; 'fashion wars' is about having a dialogue. We know the Devil wears Prada, but what would she wear if the fashion community had their say?". People can cast their vote and contribute to the 'fashion wars' editorial voice. For designers it is a valuable research tool that helps them see which of their designs people love and therefore which will sell well in the stores. 'fashion wars' might save some truly unremarkable designs from even reaching the store.

Not everyone's happy about ZOOZOOM's new addition. Only certain people from the industry have been invited to see and test the beta version. Some have contacted ZOOZOOM asking to be removed from 'fashion wars', even going so far as to threaten banning ZOOZOOM from their next show. Others have been more interested in making sure their whole collection is represented.


A 'Fashion Wars' is a battle between either two outfits from the same designer's collection or two pictures that represent a given look or trend, such as baby doll dresses or short shorts. The War images are picked at random from several thousand that have been uploaded and the winners and losers from each battle are recorded. The rolling statistics show what's 'Sold Out' (what's hot) and what's 'Bargain Basement' (what's not so hot).

Part of the addiction of 'fashion wars' is coming across a unique or abstract pairing to battle with, for instance two evening dresses by designers with totally different esthetics modeled by the same woman!


While the purpose of the site is to add fun to the process of learning about the latest fashion trends there are a number of potential benefits for the designers, retailers and consumers. Currently it's the fashion buyers from the major department stores who determine what goes into production and what is left on the 'runway'. If no one buys, the outfit never goes into production. Often buyers get it wrong which results in a one way trip to the consignment store for some looks and perhaps a designer's reputation is tarnished. A tool like this where the fashion community is giving its opinion is an early indication of what will sell and what won't.

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David Mcintyre