ITtoolbox Blogs Community Achieves 300% Annual Growth
Readership increase and new authors in community blogging program
extend advertising opportunities for IT marketers.
Scottsdale, AZ (PRWEB) October 5, 2006 -- ITtoolbox, the online community enabling professional IT knowledge sharing, announces today that unique visitors to its three-year-old blogging community has grown by more than 300% in the third quarter of 2006 compared to the same period in the prior year. This growth complements the launch of more than 136 new authors throughout the past year, as well as a new advertising program that helps IT marketers reach their target audience through the blogs program.
"In 2003, we set out to help professionals establish an independent IT blogging community because we felt as the experts on the front line, they had a very important perspective to share on the IT market," said Dan Morrison, CEO and co-founder of ITtoolbox. "Since then, the growth of the community has been quite remarkable. You would have a very difficult time finding an IT blogging community that has the number of authors and quality of interaction that these professionals have created."
Lewis Cunningham, a database architect who writes a community blog titled "An Expert's Guide to Oracle Technology," is one author among the more than 200 executives, industry speakers, and IT gurus who regularly blog at ITtoolbox. "I started blogging because I was interested in sharing my knowledge. On a daily basis I have IT professionals from a myriad of industries posting comments and asking questions that make me try things out before I can formulate an answer," commented Cunningham. "The ITtoolbox Blogs community has a great camaraderie and a 'behind the scenes' rapport that is uncommon on the anonymous Internet. It’s my first stop in the morning and my last in the evening."
The 136 new authors who have joined the blogging community in the past year include Eric Whipple, author of "Technology, Strategy, and the Great Divide," a blog that helps bridge the gap between business and IT strategy; and Bob White, a consultant who shares his SAP project management, training, and implementation experiences in "SAP Support."
This quarter also marks the launch of blogcasting at ITtoolbox, a new advertising program that offers IT marketers the opportunity to reach ITtoolbox Blogs community. This blend of podcasting and blogging features a popular author from the ITtoolbox Blogs program who serves as a subject matter expert on a topic relevant to the IT advertiser’s online marketing goals. To listen to blogcasts, IT community members are required to provide detailed lead generation information, which is qualified and submitted to the advertiser.
More information about the ITtoolbox Blogs program is available at http://Blogs.ITtoolbox.com.
About ITtoolbox
ITtoolbox is an online community, enabling peers to share professional knowledge about information technology. Since 1998, ITtoolbox has helped professionals make IT decisions and stay current in the rapidly changing IT market through peer collaboration. The ITtoolbox platform incorporates a professional network, blogs, discussion groups and a wiki, facilitating targeted community interaction in which IT advertisers can participate through a proprietary contextual matching system. This combination of community and advertising value has made ITtoolbox a leading destination for professionals and a leader in online advertising, performing for more than 500 clients, including Microsoft, IBM, Oracle, Dell and HP. http://www.ITtoolbox.com
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