Psychology May Play Key Role in Compliance for Children When it Comes to Medicine

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Reports show that when children play an active role in making choices in their treatment programs, they are more inclined to remain compliant to medication regimens and doctor instructions. The FLAVORx systems allows children to choose a 'flavor' for their medications, not only overcoming the issue of bitter taste and/or foul smell, but also providing them with control over their treatment plans.

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Kids are particularly reluctant to admit they have made a poor decision. Once they’ve been given the responsibility, they want to make it clear that they are capable of making good choices for themselves. In our case, once they pick a flavor, almost of 100% of the time they stick to it, and more importantly, they’re more willing to take their medicine.

Nearly 72% of mothers report that they have problems administering medicine to their children. Whether this is an issue of palatability, poor taste, foul smell, texture or other complaints, the underlying issue is that children simply do not like taking medications. Much of this may be attributed to the inherent negative opinion that most children hold of medications. Recent studies from FLAVORx show that children are more inclined to take medications and remain compliant when they play a key role in making a choice of flavor for their prescriptions.    

Once a child has an idea that medicine, in general, is not pleasant, they are commonly predisposed to believe that all medications, regardless of taste or smell, are unpleasant. Initial studies have shown that allowing a child to play an active role in having control and input in the flavor of their medication makes him/her more compliant in drug regimens. Showing a child that they have the capability to modify the flavor of a medication to a flavor their liking helps them overcome the mentality that medications are always unpleasant. By allowing a child to take control over their medication, he or she is able to take ownership of the decision, making them more inclined to find a new flavor much more appealing.    

The FLAVORx system allows children to choose a flavor for liquid over-the-counter and prescription medications to overcome bitter taste and/or foul smell. A menu of over 42 flavors not only provides a template that improves palatability and satisfies nearly every taste bud, but also allows children to vary their choices each time and for each medication. A formula, or ‘recipe,’ for each medication typically includes a Bitterness Suppressor and Taste-Masking agent in combination with the flavor of choice. Pharmacists, pediatricians and parents alike have found that providing a child with a greater level of responsibility in a treatment program actually encourages him/her to be a committed participant in the success of the medication regimen. This increased compliance eases the struggle of forcing a child to take a medication and also guarantees better health outcomes.    

Kenny Kramm, FLAVORx President and CEO notes, “Kids are particularly reluctant to admit they have made a poor decision. Once they’ve been given the responsibility, they want to make it clear that they are capable of making good choices for themselves. In our case, once they pick a flavor, almost of 100% of the time they stick to it, and more importantly, they’re more willing to take their medicine.”    

Child development specialists have noted that children that are given choices and responsibility are more likely to communicate and listen better. By treating children as ‘individuals’ and setting standards for mature behavior, parents and caretakers can encourage individuality and independence. Children that receive this level of trust from parents typically have less discipline problems and exhibit higher levels of self-esteem and confidence.

FLAVORx is available in over 35,000 pharmacies nationwide including Walgreens, CVS, Rite-Aid, Wal-Mart, Target, Safeway and Kmart. To date, the company has flavored over 40 million prescriptions without any incidence of allergy, complication of changes in efficacy. FLAVORx flavors are sugar-free, phosphate-free, alcohol-free, dye-free and non-allergenic. For more information, please visit http://www.flavorx.com or contact Teresa Chen at 800.884.5771 extension 234.

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Teresa Chen
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