Jeff Gordon Auctions Off Hats, Helmet, and Dale Earnhardt, Jr's Firesuit for Charity

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NASCAR Cup Series Champion Jeff Gordon has dug into his personal treasure chest and enlisted the help of fellow NASCAR superstar Dale Earnhardt, Jr. for a charity auction benefiting The Jeff Gordon Foundation.

Four-time NASCAR Cup Series champion and current Chase for the NASCAR NEXTEL Cup contender Jeff Gordon has brought out the big guns for a series of online auctions that will benefit The Jeff Gordon Foundation. The auctions will give racing fans and collectors the opportunity to own unique pieces of racing history that have rarely before been made available to the general public.

The online auctions are being hosted by, the official online auction house of The Jeff Gordon Foundation and Jeff Gordon, Inc., and include a complete set of “hat dance” caps from Gordon’s first win at Chicagoland Speedway, one of Gordon’s official helmets, and an authentic race-used Dale Earnhardt, Jr. Budweiser firesuit. All of these items are autographed by their respective drivers.

“Our goal with The Jeff Gordon Foundation weekly online auction was to provide unique, one-of-a-kind items that would add something special to the most dedicated fans collection while generating funds to support children with chronic and life-threatening illnesses.” said Jules Moss, Business Development Manager of The Jeff Gordon Foundation. “We were very excited when Dale Earnhardt, Jr. gave us one of his race-used firesuits for the auction. With his firesuit and the race helmet Jeff provided, both the Jeff Gordon and Dale Jr. race fans will be able to bid on their drivers’ hard to acquire items and help children in the process.”

The set of hat dance caps represents racing history, as they were all worn by Gordon during his first visit to the winner’s circle at the Chicagoland Speedway after winning the 2006 USG Sheetrock 400. Most race fans are familiar with the “hat dance”, as it happens in victory lane after every race. The driver and crew members pose for a large number of pictures, changing hats after each shot. The hats feature the logos of all the various sponsors, associate sponsors, and other supporting organizations, and the whole process can sometimes take up to half-an-hour.

“We were really in awe of some of the items that Jeff was willing to auction off.” said Pat Rainey, director of marketing for “Things like the helmet and uniform usually go to sponsors or team VIP’s, so this is really a wonderful opportunity for fans to bid on a true collectible, while raising money for a great cause at the same time.”

All of The Jeff Gordon Foundation auctions have a starting bid of $1. With no minimum reserve price, the highest bidder will win. Each auction item is accompanied by a special Certificate of Authenticity, jointly crafted by Jeff Gordon, Inc. and which has been designed to thwart counterfeiters. For more information and to view the first items up for auction, visit

About The Jeff Gordon Foundation

The Jeff Gordon Foundation was established in December of 1999, by the four-time Cup Series Champion to support the physical, social and intellectual needs of children and their families. The Foundation is a non-profit 501(c)(3) organization that benefits The Leukemia & Lymphoma Society, The Make-A-Wish Foundation, Riley Hospital for Children, The Marrow Foundation in partnership with The Hendrick Marrow Program and the Jeff Gordon Children’s Hospital at NorthEast Medical Center. For more information, visit

About is an online auction house that specializes only in automotive and racing collectibles and memorabilia. Their anti-fraud and bidder-protection policies have made them a trusted source amongst collectors.

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Russ Dickey
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