The Ultimate Verdict on Fashion Week

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The judgment is out. She She Me, everybody’s favorite fashion guru, and her chic style team have looked beyond the glitz and glamour to review Olympus Fashion Week in New York City.

Comfort is the key! Spring 2007 is around the corner, and the girls at She She Me (http://www.shesheme.com), the ultimate online style guru, pick out upcoming trends and fashions from Olympus Fashion Week in New York City.

“Straight from the runways and catwalks of New York City, our chic style correspondent has brought you an analysis of the upcoming trends seen in Olympus Fashion Week,” says Carla Laney, co-owner and executive editor of She She Me. “We can have you looking and feeling stylish long before the rest of the world jumps on the bandwagon.

It’s always a good idea to shop a few seasons ahead, and Olympus Fashion Week gives every indication that Spring 2007 will be an exciting fashion season. The key, says the style team at She She Me, is “feeling comfortable, while choosing wearable pieces made of lightweight fabrics and textures.”

Belts will be in, as well as other accessories, says the review of Fashion Week, available online at http://www.shesheme.com/lifestyle.htm. “Be on the lookout for to-die-for Michael Kors leather satchels and clutch bags and Marc Jacobs bags embellished with large stones.”

The She She girls also cast an appraising eye over the individual collections of designers. While Tracy Reese’s “collection is Latin American inspired, with a flare of style from Argentina and Buenos Aires mixed in with the dramatic dance of the tango,” Dianne von Furstenberg “takes elegance, sophistication and comfort to the next level by adding rolled up sleeves and offering shorter, proportional dresses, shirt dresses and dresses with pockets.”

Other fashion designers include Nicole Miller, Michael Kors, BCBG Max Azria, Reem Acra, Naeem Khan, Luca Orlandi and Anna Sui. The Fashion Week guide will give readers exactly what will be in and what will be out come Spring 2007.

“Well, darling girls, I feel much better now that I know exactly where my fashion acquisition energies should be focused,” says She She Me, (http://www.shesheme.com) “as well as the added solace of knowing that I will continue to present an au courant style statement through the seasons!”

About She She Me

Online since 1999, She She Me is well-known for chic and witty fashion articles that are published and distributed weekly to subscribers worldwide and posted online at http://www.shesheme.com. The She She Me fashion newsletter keeps on top of the latest, hottest, most chic fashions. “The pink theme tells you right away that this e-zine is just for girls, and we don't mean little girls, either,” says Laney.

She She Me's motto is “a tall skinny double shot of chic,” and it delivers the goods -- the latest must-have, whether it's clothes, accessories, entertaining or attitude. Each edition of the newsletter carries a different focus. In every section -- the She She Scene (a day in the life of She She Me), Style Scoop (fashion reviews and advice, http://www.shesheme.com/style.htm), Beauty Bubbles (spa, beauty and accessories advice), Style de Vie (lifestyle, personal entertaining and fashion advice), and New Mom Chic (fashion and lifestyle advice for the expectant and new mother), and the new "Ask She She" Blog (where your fashion, beauty and lifestyle questions are answered, http://www.asksheshe.com)-- the attention never veers from the latest in chic.

She She Me newsletters top the industry in click-throughs, with CTRs (click-through rates) consistently topping 50 percent. They also enable the company to drive advertising and merchandise sales (http://www.shesheme.com/shop). These metrics dwarf the industry averages of 39 percent for opens and 9 percent for click-throughs

“I like She She Me because of the way they present their information,” says Kimberly Wouters, a fan from Portland. “It's fun, informative, insightful and not TOO girlie! I like the clean format with pleasant graphics that aren't too ‘out there’ or ‘frou-frou’. The web site, the newsletter, the She She Mall (http://www.sheshemall.com)-- all very nicely done without being over the top. Perfect for women like me, trying to get through each day without looking like we've been through a whole week!”

"I like She She Me because it’s a fun way to find out about the latest fashion trends", says Anne Blackstock-Bernstein, a new subscriber from New York. "The commentary is upbeat and clever, and I love using the links in the emails to see pictures of “killer shoes” or a “sassy skirt.” The website and emails give me an idea of where to shop and what to buy. It tells me about fun websites too. She She Me also gives me ideas for outfits—what goes well with what, and what to wear in certain environments. It also helps organize the millions of clothing items that are online, and only shows me the ones worth actually looking at. So it saves me time and energy, and does it in a fun way. Basically, I like She She Me because it makes me feel girly and it lets me indulge myself and my shopping tendencies. It’s a great site, and I love being on the mailing list."

Current and past advertisers also praise the performance they get by advertising with She She Me. “Avenue You spends a lot of money on direct advertising, CPC, and banner placements, and per dollar spent, She She Me has been extremely successful,” says Brian Esposito, CEO of the Avenue You Beauty Store. “Their layout is exactly the kind of web site we would want our business associated with. We go through a lot of research and time before choosing a company to promote and market our business, and it only took a few hours to pick She She Me as a perfect match for Avenue You.”

“She She Me is a great web site -- well written, with a beautiful layout,” says Alle Fister of Shopbop.com. “It is a wonderful site to be featured on, as its dedicated, fashion-forward readers are action-oriented and really check out all of the sites and products featured.”

Subscriber Profile and Web Stats

  • 4 Million Page views annually
  • 90% of the audience is women aged 20 – 49
  • Affluent audience (100k median income group)
  • 65% single, 35% married
  • Independent and social
  • Accelerated lifestyle
  • Internet active; marketing, media, high-tech, corporate

Fashion & industry professionals

  • Travel, shop at high end stores, go to art galleries, restaurants and attend special events

Press Contact: Ad Sales

Company Name: She She Me

Phone: 1-800-743-9474

Website: http://www.shesheme.com

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Gary Laney
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