Innovative New Brand Launches Cutting Edge, Stylish Hair Straightener For Sleek, Shiny, ‘Peptonic’ Hair

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An innovative new British haircare brand – O3 – today launched the sexy looking O3 Hair Straightener, a 30mm hair iron which combines ozone, ionic and ceramic technologies in a compact and stylish, 100% white design, allowing you to create sleek, shiny, ‘peptonic’ hair at home.

The O3 Hair Straightener is the first all-white, wipe-clean, professional quality iron available to consumers in the UK. Not only does it have the sex appeal of a market-leading MP3 player, it is an excellent choice for style and functionality in an iron that is versatile enough to allow you to create sleek, shiny straight hair and even tumbling curls.

In addition to the more common ceramic and ionic technologies, O3’s ozone technology is particularly useful for colour treated hair as it locks colour molecules into the hair shaft and extends its lustre. The ozone that is emitted by O3 Hair Straighteners even supports the recovery of dandruff and seborrhoea on the scalp meaning that this is one hair iron which ensures that hair is healthy as well as beautiful.

When used in conjunction with protein-based conditioners, the O3 Hair Straightener forms a protective layer of peptides around the hair, which protects it and creates a sleek, shiny ‘peptonic’ finish.

Designed for use on dry hair, O3’s ozone technology evaporates any remaining moisture on the hair shaft by changing the water’s physical features, leaving hair silky, smooth and static free.

The O3 Hair Straightener is a joy to use as the white, solid ceramic plates provide 25% more surface area on the plate than conventional irons and it is one of the lightest hairdressing tools available.

The O3 Hair Straightener is designed to be placed on any flat surface such as a table, carpet or chair without scorching and the built-in UK & European plug adaptor means this is one iron that will be the perfect hair companion at home or abroad.

O3 Hair Straighteners will be available from November 2006 in the UK, Ireland and Germany through and Sally Hair & Beauty, the largest hair and beauty retailer in the world. O3 will also be available through leading hairdressers, nail bars, beauty salons and department stores nationwide in time for Christmas 2006.

With a RRP of £80 Inc VAT, O3 Hair Straighteners provide superior results at a better price than competitive models.

“O3 was named after the chemical symbol for ozone,” commented Martin Unerman, the brains behind O3 and a professional hairdresser. “I came across ozone technology earlier this year and found that ozone is not only the latest ingredient in market leading beauty products but is a really sexy new hair technology. In developing the O3 Hair Straighteners, I was able to create a brand which delivered superb results both in terms of styling and visual appeal. Our logo represents effervescence and this is what you will see from the O3 brand as we continue to innovate with more exciting, stylish new products that deliver superb results.”

For more information, please call +44 (0)1923 291797 or visit


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Jennifer Potts
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