Music Stars Premiering Member-created Custom Animated Music Videos on Teen Online Community Habbo
Habbo, one of the world’s largest online social networks for teens, will premiere custom member-created music videos for recording artists Lady Sovereign (Universal Def Jam) and Jeannie Ortega (Hollywood Records), as part of branding campaigns that include billboards, branded rooms, and customized interactive content within the community.
Los Angeles, CA (PRWEB) October 6, 2006 -- For the “Habbo Fans Version Animated Music Videos”, members created dance moves and scenes using their Habbo characters, which will be edited into animated music videos for the artist’s new songs. Ortega’s video, for the song, “Crowded”, will premiere in mid October, with Lady Sovereign’s “Gatheration” premiering October 24th. This is the first time a social networking community has created music videos featuring member avatar characters, and Habbo plans to continue the trend with several more featured artists. In addition to airing the videos on Habbo, they will be played on the jumbotrons at upcoming concerts, offering members the chance to see their Habbo characters on the big screens.
Habbo has been a leading online community for major brands and artists to reach teens. With over 1.7 million Habbo members on the U.S. site and over 7.1 million worldwide, brands such as Sprite, L’Oreal, and Wal-Mart have all taken part in successful integrative and interactive campaigns within the Habbo world.
Habbo is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression.
Since its launch in 2000 by Sulake Corporation, an interactive entertainment company that specializes in developing, publishing and distributing multiplayer social networking communities and games, Habbo sites have been introduced in 21 countries on five continents, with more than 60 million Habbo characters created and more than 7.1 million unique users each month. The highly-trafficked U.S site, is visited by over 1.7 million unique users per month who spend, on average, more than three hours a week on the site (Nielsen Net Ratings). Sulake has headquarters in Finland and offices in 17 countries. Currently the company has over 270 employees worldwide. Sulake is extending the Habbo brand to include e.g. mobile games and content, and merchandising and licensing products.
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