Latin3 Wins Hispanic Creative Advertising Award for Reebok Web Experience

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Hollywood, FL. October 5, 2006 - Latin3 announced today that it has won a Bronze Award in the Interactive Category of the 2006 Hispanic Creative Advertising Awards for "Barrio RBK", a unique website developed for Reebok for the Hispanic market.

The Hispanic Creative Advertising Awards are presented by Advertising Age and the Association of Hispanic Advertising Agencies (AHAA) and are revered as the premier showcase of Hispanic creative talent and honor the best Hispanic-targeted marketing.

The purpose of the "Barrio RBK" website was to create a strong online presence targeting the very lucrative and elusive young Latino youth in the US. Latin3 delivered to Reebok, the first 100% culturally relevant site that combines true street-savvy style with reggaeton music that is highly relevant to this segment.

On this new award, Matias Perel, CEO and Founder of Latin3, commented: "Being recognized by our industry peers is one of the best rewards we could ever receive. None of these awards could have been won if it wasn't for the hard work of our creative team and the freedom that Reebok gave us to create."

Sergio "El Sensei" Barrientos - Chief Creative Officer (CCO) and co-founder of Latin3 remarked: "I am proud of my team's ability to consistently deliver on-strategy, innovative marketing that continues to lead the industry. Their ability to connect with target audiences and drive business results is unparalleled in the U.S Hispanic and Latam markets. In the case of Barrio Reebok, the team has delivered once again by developing a results-oriented experience in 'Spanglish', the bicultural target's true language of the heart. The experience was based on years of market expertise and target market research that led us to create a visceral experience, immersing visitors in video games, sports, and videos in an urban, reggaeton-influenced environment. We are extremely pleased with the brand building objectives and results we achieved for Reebok and the recognition we have received from our peers in the industry."

About Latin3

Latin3 is the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets with clients that include Cingular, Cisco Systems, Dell Computers, Discovery Channel, General Electric, General Mills, Google, Lexicon, Microsoft, Nextel, Pepsi, SAP, Sunbeam, Taca , Target, Visa, Xerox and many others . For more than five years the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3's unparalleled strategic expertise coupled with a meticulous focus on measurement and optimization has resulted in increasing client financial successes and numerous industry awards. For more information, visit the company's web site at


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