(PRWEB) October 6, 2006
In close collaboration with Tiso, Scotland’s leading outdoor retailer, and tagged as ‘The largest collection of The North Face in Scotland’, the 2,500 square ft ‘shop-in-shop’ has taken over the entire first floor at Tiso’s Buchanan Street store. A carefully put together range of The North Face clothing is also available on the Tiso website.
Following the successful conception of the Covent Garden and Manchester Flagship Stores, The North Face has been heavily involved with the development of the ‘Super Shop’, the retail concept for which is designed to personify the brand and celebrate its outdoor exploration heritage, inspiring consumers to Never Stop Exploring.
Keith Byrne, Sales & Marketing Manager of The North Face commented ’We have had a long association with Tiso and are delighted to strengthen our alliance with a key partner in such a vibrant city. Buchanan Street in Glasgow has the highest footfall of any High Street outside London and as such this was the perfect location for us to have a more conspicuous presence at the same time as continuing our very positive relationship with Tiso”.
Chris Tiso, Chief Executive, added, “We are thrilled to be working with The North Face is this way. Their brand has grown from strength to strength over the last few years and it provides a fantastic opportunity for us to be able to present not only a much broader selection of their range to our customers, but also in one of our busiest high street stores in the country”.
Tiso currently have shops in Scotland, England and Northern Ireland as well as a fully eCommerce enabled website selling a full range of outdoor activity clothing and equipment. Details of the new Super Shop can be found through the Tiso UK shops directory.
About Graham Tiso Ltd
Tiso has been leading the way for outdoor enthusiasts since 1962, when Maude and Graham Tiso opened their first outdoor clothing and equipment shop in Rodney Street, Edinburgh. Over 40 years on, Tiso is still committed to providing the very best in terms of product range and customer service. This is achieved through the integrity of both the brands we stock and our investment and priority attached to staff training.
Further details about the history of Graham Tiso Ltd can be found at the Tiso website.
The North Face: For further information please contact Keith Byrne or Tanya Bascombe on 01539 738882
Graham Tiso Ltd: For further information please contact Louise Ramsay (for general marketing enquiries) or Rebecca Noble for website enquiries (either marketing or development) on 0131 554 9101
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