BlueFireSports.com Makes Debut New Online Footwear Store Targets Serious Athletes

The creators of the hugely successful online footwear website Shoes.com have just launched BlueFireSports.com, an exciting new retail website targeting serious athletes.

Los Angeles, CA (PRWEB) October 9, 2006 –- Shoes.com, a leader in online footwear, has launched an exciting new retail website, “BlueFireSports.com.” BlueFire is a pure athletic footwear website that features a wide variety of styles, but from only select brands, including Adidas, Asics, Brooks, Converse, K-Swiss, New Balance , Reebok, Ryka, Tretorn and many others.

BlueFire appeals to those of all experience and age levels, but has a particular focus on the serious athlete. With helpful articles and expert tips, the site is a trusted resource for athletes to visit to help improve their performance, and find the right shoe for their needs.

“We felt the marketplace was lacking an online athletic footwear store that catered to people who are serious about their sports,” said Steve Adler, President of Shoes.com. “So, with the enormous knowledge we have gained through Shoes.com and with the help of our great brand partners, we created a site that is unlike anything else out there.”

The BlueFire name connotes high-energy, technology, precision, and burning fuel, and with a striking black and blue color scheme, the website takes a completely fresh approach to selling athletic footwear online. Shoes are organized by type of activity, and a state-of-the-art guided navigation feature helps you find exactly what you need, quickly and effortlessly.

Shoppers can browse by men’s shoes, women’s shoes or kid’s shoes; by athletic shoe brand; or by sport category, i.e., running shoes, cross-training shoes, basketball shoes, tennis shoes, golf shoes, even water-sport shoes.

About www.shoes.com and www.bluefiresports.com
Shoes.com pioneered the online footwear category, and offers a superior combination of selection and service, including an unsurpassed 115% price guarantee, 365-day return policy and free shipping both ways. Shoes.com also powers the specialty footwear websites BlueFireSports.com, SkateStyles.com and LuxuryShoes.com. Shoes.com is part of the Brown Shoe Company (NYSE: BWS), the leading consumer-driven footwear company in the country. We proudly share a 125-year history of quality and service with our sister companies, Famous Footwear, Naturalizer, Dr. Scholl's Shoes, LifeStride, Bass Shoes, and Buster Brown.

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