Los Angeles, CA (PRWEB) October 8, 2006
Plus sized women who have found it difficult to find attractive leisure and active wear need look no further. A new fashion line, Saigewear, has launched and is designed to meet the needs of those women who have long been overlooked by the mainstream fashion industry.
The idea was the brainchild of African American entrepreneur Devon Ball, a former plus sized model and Saigewear creator. When modeling, Ball was dissatisfied with the array of clothing available. The garments were mainly tailored for business and formal wear, and were rarely designed with any panache. There was no selection available in the leisure or active wear categories. When Ball began a fitness regimen, the only clothing items available to her were men’s sweats. “There was no active wear for my size, much less anything flattering to make me feel confident or sexy when I was working out at the gym,” says Ball. “I would see the thin women in clothing that was fashionable, but that option wasn’t available to me.” Devon launched Saigewear, a line of active and leisure wear designed for plus sizes (sizes 10 – 3X) to appeal to women in this underserved, multicultural market.
Despite media images, the average dress size of women in America is size 14. Through her own experience and thorough analysis of the fashion industry, Ball realized that the plus sized market was overlooked by most fashion designers and retailers. In addition, trends suggest that more and more women border on obesity today. Ball hopes that her clothing line will offer motivation for physical fitness. “I want women to look and feel their best,” furthers Ball. Saige is an attitude. I think that if a woman feels good in the clothes she is in, she will want to get active. She will want to get fit. She will celebrate who she is. Saige is an inspiration for women to live the life they imagine.”
Currently, Saigewear is sold exclusively via catalogue and online at the website http://www.saigewear.com. Saigewear is but one component of an overall strategy for wellness and healing for Saige Inc. For more information, visit saigewear.com or call 888.SAIGEINC (888.724.4346).
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