Scott's Liquid Gold Has A Polished New Web Site

Denver based Scott's Liquid Gold Corporation has recently launched a new website that was designed and built by the Boulder based design and interactive agency, Imulus.

(PRWEB) October 10, 2006 -- Denver based Scott's Liquid Gold Corporation has recently launched a new website that was designed and built by the Boulder based design and interactive agency, Imulus. The new website has successfully aggregated several of Scott's Liquid Gold's product lines into the new site. "By integrating product lines we increase the likelihood of cross-selling products while borrowing from the strength of the Scott's Liquid Gold brand," states George Morris, Imulus Client Services Manager.

Behind the beautiful new design, is a robust content management and order processing system, as well as a website metrics tool used to monitor shopper behavior. "The new site allows us to quickly see the hottest areas of the site and which areas may give users trouble," states Gail Petrollini, Scott's Liquid Gold Director of Consumer Relations Sales & Services.

"Clients are far more educated on metrics than they were just a few years ago," states John Skufca, Imulus Technology Director. Imulus credits this increase to Google Analytics, a free service from Google used to track website usage statistics. "Google Analytics put website metrics on the map and helped demystify how metrics reports were generated," states Morris.

"The custom built metrics system, implemented for Scott's Liquid Gold, measures statistics beyond the basics that Google Analytics delivers. We are able to track usage at the user level whereas Google doesn't allow the customer to drill-down to that level," states Skufca.

To learn more about Scott's Liquid Gold, please visit their new website at http://www.scottsliquidgold.com

About Imulus:
Imulus is a design + interactive agency based in Boulder, Colorado. Their focus is on building integrated marketing solutions for companies in the technology/manufacturing sectors. Services include web development, search engine management and the design of marketing collateral.

For more information contact Imulus Client Services Manager, George Morris at 303.247.0550 x3 or george.morris @ imulus.com

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