Daily News is the Official Guide to VH1’s Hip Hop Honors Week

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From October 12 to October 17, New York City hosts VH1 Hip Hop Honors Week, a weeklong celebration of hip hop history, style and culture across the five boroughs. The Daily News is the only place to find the official guide to Hip Hop Honors Week, including exclusive reader discounts at bars, restaurants and clothing stores. The guide will appear in the October 8 edition of the Daily News.

From October 12 to October 17, New York City hosts VH1 Hip Hop Honors Week, a weeklong celebration of hip hop history, style and culture across the five boroughs. The Daily News is the only place to find the official guide to Hip Hop Honors Week, including exclusive reader discounts at bars, restaurants and clothing stores. The guide will appear in the October 8 edition of the Daily News.

“New York City is where hip hop was born, and we are proud to partner with VH1 and NYC Big Events to bring the official VH1 Hip Hop Honors Week Guide to our readers,” said Martin Dunn, deputy publisher and editor-in-chief and of the Daily News. “From film screenings hosted by Q-Tip to a free DJ workshop at the Scratch DJ Academy to special offers at Sean John Fifth Avenue, this guide has it all – and you can only find it in the Daily News, New York’s #1 newspaper.”

The special VH1 Hip Hop Honors Guide will reach 2.8 million Sunday readers of the Daily News - the most Sunday newspaper readers in New York market. That includes 165,000 hip hop fans, more than The New York Times, the Post and Newsday combined according to the latest Scarborough Report.

The Daily News Official Guide to VH1’s Hip Hop Honors Week includes comprehensive listings of music performances and concerts, film screenings, photo exhibits and other events during the run-up to the broadcast of the 3rd annual VH1 Hip Hop Honors on Tuesday, October 17. The guide, an 8-page pullout section, also includes special discounts exclusive to Daily News readers at select restaurants and clothing.

“As the official VH1 Hip Hop Honors Week Guide print partner, the Daily News can offer our advertisers a truly unique opportunity to be part of this weeklong celebration across the five boroughs,” said Guy “Doc” Holliday, associate publisher of the Daily News. “There’s simply no better place to showcase their brands and connect with New Yorkers than in this official guide.”

About the Daily News

The Daily News is New York's #1 Newspaper with the highest circulation and highest readership in the New York DMA - North America's largest market. The Daily News’ New York DMA circulation of 668,781 exceeds that of the New York Times (529,575) and the

New York Post ( 579,957.) The Daily News has the highest daily and Sunday readership of any newspaper in the New York DMA. Weekday readership is 2,695,100 across the New York market, versus 2,061,300 for the New York Post and 1,808,800 for the New York Times; Sunday readership is 2,807,000, against 2,529,600 for the Times and 1,164,900 for the Post, according to the latest Scarborough Report.

About VH1

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in over 88 million households in the U.S. VH1 also has an array of digital services including VH1 Classic and VH1 Soul. Connect with VH1 at http://www.VH1.com.

About NYC Big Events

NYC Big Events, Inc. is the City's official organization dedicated to attracting high-profile events, creating new ones and working with existing major New York City events. This year, NYC Big Events announced the return of the MTV Video Music Awards to New York City in August 2006, the first-ever VH1 Hip Hop Honors Week in October 2006, and the Latin GRAMMY Awards in November 2006. NYC Big Events' other successes include the 2005 Country Music Association Awards, the Worldwide Premiere of Peter Jackson's King Kong in Times Square, the 2005 "VH1 Save the Music Benefit Concert," and the 2004 Republican National Convention.

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Beth Seibod