Internet Marketing Case Study – Original and Authoritative Website Content Created a 17% Increase in Traffic in One Month

Share Article a Denver Internet marketing firm that has specialized in Search Engine Optimization (SEO) since 1999 has launched a new SEO content writing service for SEO firms based upon a year long case study demonstrating the importance of original website content.

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RSS® recently completed a yearlong case study involving ten SEO clients which demonstrated that original and authoritative website content properly optimize for search engines created a 17% increase in traffic in one month. For each client, Fruition acted as the website’s writers by creating ten new authoritative articles written specifically to engage the reader while also being organized for easy indexing by the major search engines. The result was an average monthly traffic increase of 17% over prior months organic search referrals for each client’s website. All content created by Fruition was intended to be very informative for the visitor, it was all completely original, and when necessary backed by research or cites to other authoritative writings. Further, all content was optimized for the major search engines, optimization meaning proper organization and heading tags.

Given the success of the SEO Content writing project, and the time consuming process of writing web copy, a

Denver Internet marketing firm has launched a new SEO content writing service specifically geared toward SEO firms. Website writers are difficult to find when quality is of paramount importance. Fruition has the web copywriters who deliver original, informative content article after article.

Since 1999, has been developing a team of writers who create highly relevant and informative content. By creating relevant content that is original and informative, search engines rank the content highly for the relevant search terms. In essence, provides SEO content that is quality controlled and carefully screened to ensure originality and relevancy. The result is higher rankings for your websites. By offering these services to other SEO specialists Fruition is enabling SEO firms to increase the number of new clients a company can take on while improving each client’s website.’s writers create informative, original, and naturally written web content to maximize conversion rates and search engine rankings. Fruition’s writers are all native English speakers and college graduates with at least four years of Search Engine Optimization (SEO) writing experience. Fruition’s web writers have experience in legal content writing, medical writing including lasik, laser hair removal, anti aging products, acne, and various other elective medical procedures, along with just about every other profession, or consumer good. Further, Fruition leverages the highly educated workforce of Denver, Colorado to ensure a steady stream of fresh writers with expertise in nearly every manageable category.

This case study helped develop guidelines for proper SEO content writing. First, all content should be informative and authoritative. Search engines are smart enough to know when an article on a website is fluff. Spend the time and write content that is meaningful and adds value to your website. Content is king but only if it is original and visitors want to read it. Second, check the content to ensure visitors are reading it. Look at the average time spent on the page. If it is only a few seconds visitors are not digging deep enough into the article, indicating the need for a rewrite. Third, ensure the content is on topic. Search engines algorithms take into account the level of sophistication of the article and its organization. Do not write singsong type paragraphs. Proper web copyrighting is simple and to the point. Take into account every word and every sentence. If a word does not need to be in there, take it out. is a [Denver based Internet marketing firm which specializes in improving e-commerce and service orientated websites to ensure proper indexing by the major search engines. Fruition’s SEO content writing service is available other SEO firms and individual businesses. Special rates are available for bulk orders. For more information contact Brandon Thomas at 1-800-961-4230 or visit


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