Search Engines Failing Local Businesses -- Launches Late October to Help Local Businesses

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Field wide open for companies who want to lead the way in delivering local business content to local searchers. In spite of some well established players there is still room for businesses who want to get the local search market right.

Though several major search engines have recently attempted to facilitate the ease with which consumers can find local business online, to date those efforts have fallen short of the mark. This is creating an opportunity for other companies to fill this niche.

Many companies are already competing in this market, and some of them, like Verizon's, CitySearch.Com and have been trying to fill this niche for several years. In spite of this, there appears to be a continuous flow of new companies throwing their hats in to this areana. The reason? According to a recent study by ComScore sixty-three percent of Internet users in the United States performed a local search of some type in July of 2006. That means that this market is approximately 109 million strong.

One entrepreneur who has been keeping his eye on this trend for some time is Kelly Hodsdon owner of who said "I've seen to many of these businesses rushing to get their sites online with ill thought out strategies." He went on to say "In the end their rush serves neither them nor their potential clients." and its sister site currently look like nothing more than one page sign up forms.

"Behind the scenes it's a hub of activity" said Hodsdon. "We've been planning, strategizing and getting ready to match local business with local searchers for the past ten months." will launch in late October but businesses interested in this service can sign up now for notification at or


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Kelly Hodsdon

David Westbrook
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