KnowledgeStorm Wins 2006 GBS Eagle Award for Brand Building/Marketing
Program founded by Emory University and Innovations Publishing to honor exceptional privately-held companies.
Atlanta, GA (PRWEB) October 10, 2006 -- KnowledgeStorm (www.knowledgestorm.com), the Internet’s top-ranked search resource for technology solutions and information, today announced that the company received a GBS Eagle Award on October 10 for best Brand Building/Marketing campaign.
KnowledgeStorm won the GBS Eagle Award in the Brand Building/Marketing category for the company’s work with Universal McCann, one of the world’s largest media services firms providing strategic services and consultancies, in the summer and early fall of 2006. The campaign, Emerging Media Series – The Role of Blogs, Podcasts and Other Emerging Media Formats on B2B Technology Purchase Decisions, was a series of thought-leadership initiatives that examined the impact emerging media types have on B2B technology purchase decisions.
“This fully integrated marketing campaign generated more than 500 sales leads and 40% more press mentions than any other KnowledgeStorm campaign to date,“ said KnowledgeStorm CEO Kelly Gay. “Not only did we exceed our business goals and generate great results for the company, but we produced valuable thought leadership for our clients and Website users. And now, we’ve been recognized by Emory’s Goizueta Business School (GBS) for our hard work with this award — it is truly an honor.”
The GBS Eagles Program was launched by the Center for Entrepreneurship and Corporate Growth (CECG) at Emory’s Goizueta Business School and Innovations Publishing.
To learn more about the Blog and RSS study findings, please click on the following link: http://www.knowledgestorm.com/search/viewabstract/84548 .
About KnowledgeStorm
KnowledgeStorm is the Internet’s top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they need no matter where their search begins. KnowledgeStorm, with its network, search expertise and performance tools and services, is a powerful resource for technology vendors , providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. For more information, call (877) 340-9274 or visit www.knowledgestorm.com.
KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm Inc.
Heather Foster
KnowledgeStorm Inc.
678-597-5908
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