Web “Real Estate” Skyrockets in Value

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Moniker Offers Unique Way to Take Advantage of Opportunity; Will Hold Largest Domain Name Auction at T.R.A.F.F.I.C. Conference. Top Names like Auction.com, HMO.com, DSL.com, Deposit.com Available to Highest Bidders

While the housing market is collapsing, real estate on the Web is booming. Moniker, the first and only provider of Domain Asset Management™ services, today announced it will hold an exciting live auction of quality domain names at 1:30 p.m. ET, Friday, October 27, during T.R.A.F.F.I.C. EAST, an Internet marketing conference taking place at the Westin Diplomat Hotel in Hollywood, Florida.

The median domain name resale price rose 24 percent between 2004 and 2005, according to industry analysts. All current indicators point to further growth, making domain names a highly attractive addition to an investment portfolio and demonstrating they are assets that require effective management.

Attendees will be allowed to place bids while at the Live Auction or via the Web in the silent domain auction. Such marketable and Web site traffic-generating names that will be offered during the auction include:

  •      Auction.com
  •     Audit.com
  •     Bourbon.com
  •     Cameras.com
  •     CertifiedDiamonds.com
  •     Clock.com
  •     Dance.com
  •     Deposit.com
  •     DSL.com
  •     Duplex.com
  •     ET.com
  •     FreeSongs.com
  •     Guatemala.com
  •     HighDefinition.com
  •     HMO.com
  •     Homerun.com
  •     IncomeTax.net
  •     Location.com
  •     MenCenter.com
  •     Order.com
  •     PetProducts.com/.net/.org
  •     Sailboat.com
  •     Text.com
  •     VoiceMail.net
  •     Whiskey.com
  •     Winner.com

The Live Auction: Raising the Paddle

This year’s highly anticipated Live Auction promises to attract hundreds of individuals and companies seeking domains that will either add to the value of their investment portfolios or build, protect or extend their existing brands. Between the two previous Live Auctions, the total dollar value of domain names purchased increased dramatically from $435,000 in October 2005 to $2.1 million in May 2006.

To take part in the live bidding, one must be a registered attendee of the T.R.A.F.F.I.C. EAST conference, which runs October 24-28. For more information on the conference, visit http://www.targetedtraffic.com/

Domain Financing On Site and After

Moniker along with its partner Domain Capital, will offer domain financing to leverage domain purchases made at this event or for other transactions. Moniker and Domain Capital have been pioneering the same concept for virtual real-estate for years in a fashion similar to real estate mortgage financing. Fifty percent of the previous Live Auction’s purchases were financed using this financing service.

Domain Asset Management™ Expert Available for Comment

Monte Cahn, Moniker’s founder and chief executive officer is available for expert commentary, historical background and anecdotes as they relate to the domain industry.

Cahn started investing in intellectual property and domain names in 1996 and helped start the first online domain brokerage business on the Internet that year.

Cahn’s numerous accomplishments include participating in the industry's first domain name sale for over $1 million dollars (Wallstreet.com) and the first $2 million dollar plus domain sale (Autos.com). He is also responsible for co-developing the industry's first recognized domain appraisal system that is accepted by the IRS and domain asset lending/finance companies.

To speak with Cahn contact Ana Cano at 212-367-6920.

About Moniker.com

Moniker is the first and only provider of Domain Asset Management™, a complete set of business services that provide companies a single-point-of-access to help manage and maximize the value of their domains. These services include name creation, registration, acquisition, portfolio management, appraisal and escrow services, traffic monetization and after-market sales – all backed by unsurpassed customer service and security.

With more than a decade of experience, Moniker is a top 10 domain registrar, holds the industry's highest customer retention rate and pioneered the industry’s first domain appraisal formula. It is considered the industry’s premier marketplace to buy and sell domain names.

Customers include savvy investors, Web entrepreneurs and forward-thinking global companies, including Marchex, Nokia, AOL, Yahoo, the National Hockey League, Major League Baseball, Lions Gate Films, Bank of America, Microsoft, Jupitermedia, Geosigns, Mainstream Advertising and many others.

Moniker, with headquarters in Pompano Beach, Florida, is an operating unit of Seevast Corporation, a company of marketing services firms that drive sales, build brands and leverage core assets for their clients.


Ana Cano

Euro RSCG Magnet



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