The Y Catalog Launches Premier Yoga and Sustainable Products Catalog

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The Y Catalog – an inspired concept of conscious shopping.

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The face of fashion is shifting. While the emphasis in the industry is to provide consumers with fabulous new designs and products each season, a new paradigm is emerging: social and eco consciousness.

Enter Santa Monica, CA based, The Y Catalog ( The Y Catalog emerged to support the budding Eco Fashion industry and to promote companies who are giving back to make a difference on a global level. The creation of founders Hermas and Keri Lasalle, the catalog offers the highest quality of hand-selected yoga, sustainable and organic lifestyle products.

This eco packed catalog (available through the mail and online) offers a selection of lifestyle and yoga clothing, beauty products, organic baby clothes, energy jewelry and inspirational CDs and DVDs for one-stop shopping. Ten percent of all purchases made through the catalog go toward the charitable cause supported by The Y Catalog and the designer(s) of the items purchased.

“Shoppers spend no more than they normally would through other retail channels and the charities benefit. Everyone wins,” says Hermas Lassalle, co-founder of the catalog. “Our vendors have enthusiastically embraced this project and are truly our partners in helping people give back to the global community.” Nuala, Yoga Tribe & Culture, Buddha Nose, Energy Muse and Prana are just some of the amazing vendors featured.

More and more, consumers are looking beyond the label, seeking substance with their style. And The Y Catalog is responding by offering a collective of manufacturers with fair trade practices, use of organic materials and Seva (the Sanskrit word meaning spirit of service). Each product is hand-selected and researched for its quality and style. The catalog is released quarterly and will alternate designers and update products so the offering is always fresh. Shoppers can also visit the website for convenient purchasing.

The inspiration behind the catalog is the practice of “Seva” or service. It is the art of asking, “How may I serve you?” or “Can I help you?” Doing service connects us with our ability to love and to interact with the greatest good. By consciously shopping and choosing to put our money towards goods and services that benefit others, we are practicing Seva.

“Seva is not something we do in addition to everything else that we are doing in our lives. It is something we do while we are going about the business of everyday living. It is a simple, beautiful, elegant way to live,” says founder Keri Lassalle.

To find out more information or order your catalog, go to

The Y Catalog is headquartered in Santa Monica, CA

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Keri Lasalle
The Y Catalog
310 460 1715 ext 21
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