WhatCounts Professional Services Group to Address Email Deliverability at a Series of Upcoming Roundtable Events

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Ms. Ana Ruiz, the recently appointed Director of Client Strategy with the Professional Consulting Services team, will address online marketers to discuss challenges and techniques for maximizing email deliverability.

WhatCounts, Inc., a leader in comprehensive e-communication programs, announced today that Ms. Ana Ruiz, the recently appointed Director of Client Strategy with the Professional Consulting Services team, will address online marketers to discuss challenges and techniques for maximizing email deliverability. Ruiz will host three presentations this week; two for Shop.org in New York and another for the Washington D.C. Chapter of the Direct Marketing Association.

Ruiz brings more than 12 years of experience in business intelligence and email marketing to the WhatCounts Professional Services team. In her new role, Ruiz is responsible for providing consulting services designed to assist online marketers in the development of email marketing and RSS programs. Before joining WhatCounts, Ruiz managed the implementation of global email marketing programs for the largest online travel service provider in the world. As a recognized expert in the email marketing industry, Ruiz is uniquely qualified to address the issues facing today’s marketers.

"I am honored to be speaking at these industry events,” said Ana Ruiz, Director of Client Strategy for WhatCounts, Inc. “It is important to me not only to represent the fantastic professionals on my WhatCounts team, but to participate in the continuing education of online marketers for the further development of our industry."

Roundtable Event Details:

Shop.org – Annual Summit 2006

Hilton New York

New York, NY

Wednesday, October 11, 2006

Thursday, October 12, 2006

4:30 PM / 4:45 PM    

With her many years of experience in the email marketing industry, Ana will serve as a subject matter expert. She will lead the roundtable discussion on email tips for higher delivery, conversion, and open rates.

DMAW’s 4th Annual E-Marketing Day

George Washington University

Washington, D.C.

Friday, October 13, 2006

3:15 PM    

Ana will host a presentation on how to ensure deliverability of email marketing campaigns during an educational seminar for the Washington, D.C. Chapter of the Association of Fundraising Professionals and the DMA.

About WhatCounts, Inc.

WhatCounts is a leader in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication (RSS) and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments.

The powerful WhatCounts e-Communications Suite represents over ten years of industry expertise and development, and enables marketers to build brand loyalty through enhanced communication and granular analytics. This robust platform can be delivered through a hosted Web-based application for direct customers and agency resellers or via the unique proprietary Broadcaster TM appliance. With the development of the Broadcaster™, WhatCounts was the first company to offer a hardware solution with pre-installed software to eliminate metered fees. Flexible application programming interfaces allow for seamless integration between the e-Communications Suite and customer relationship management, marketing and reporting platforms.

Founded in 2000, WhatCounts is a private Seattle-based company with offices across North America. For more information, please visit http://www.whatcounts.com or call (800) 440-7005.

Media Contact

Ola Bateman

WhatCounts, Inc.

805.492.4152

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