Vendavo Appoints Jim Blaisdell as Chief Technical Officer

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Vendavo, the leading provider of price management software, today announced the appointment of Jim Blaisdell, Ph.D., to the position of Chief Technical Officer (CTO).

Vendavo, the leading provider of price management software, today announced the appointment of Jim Blaisdell, Ph.D., to the position of Chief Technical Officer (CTO). Dr. Blaisdell’s technology career spans more than 25 years as a high tech company executive, entrepreneur, professor and author. Most recently he served as Principal Architect for Business Operations at Xilinx, a worldwide leader in complete programmable logic solutions. He assumes the CTO position, previously held by Marc Brown, Ph.D., who will continue to serve as an advisor to the company. Dr. Blaisdell reports directly to Alan Crites, Vendavo’s president and chief executive officer.

“I am delighted to welcome Jim to our executive team, and look forward to working closely with him,” said Mr. Crites. “With years of product and pricing expertise, he is intimately familiar with the technology requirements of our complex, global customers. He brings a wealth of knowledge in shaping business architecture and processes, which will be invaluable as our technology advances and our customer base continues to grow.”

“We are also very grateful to Marc for the significant contributions he has made to Vendavo’s success over the last five years,” Crites added. “He has worked closely with countless customers and partners, been instrumental in shaping our technology and played a key role in our global expansion and success to date. We thank him, wish him well in his future endeavors and look forward to his continued involvement as an advisor to the company.”

Prior to joining Vendavo, Dr. Blaisdell spent ten years at Xilinx, initially managing all of the company’s customer-facing systems. He served as Principal Technologist in the company’s Worldwide Information Technology organization, and most recently as Principal Architect for Business Operations, a role in which he was responsible for product management and pricing processes and systems.

Previously Dr. Blaisdell spent fifteen years as a professor at Humboldt State University, teaching courses that ranged from database design to artificial intelligence. He is Professor Emeritus of Computer Information Systems and Computing Science. Throughout his academic career, he published and conducted research for NASA and the Office of Naval Technology, served on a National Science Foundation panel and was the Principal Investigator on four research grants from NASA.

In 1991, Dr. Blaisdell co-founded and served as president of Meta Systems, a consulting firm that delivered enterprise software and services to global organizations. He earned his Bachelor of Arts degree from The University of Georgia, and an M.B.A. and Ph.D. degree from The University of Maryland.

“As part of a corporate management team, I have experienced first hand the power effective pricing can have on a company’s ability to improve operating profits,” said Dr. Blaisdell. “I feel very fortunate to be at Vendavo at a time when the company is undergoing rapid expansion to support its growing customer base worldwide. The company’s software architecture is unmatched in the industry, and I am deeply committed to ensuring that our customers have the pricing technology they need to continue to thrive in the future.”

About Vendavo

Vendavo delivers price management software to business to business companies worldwide. Vendavo’s clients improve their operating income by 1-3% of sales by consistently and effectively planning, setting, optimizing, managing, negotiating, and executing their pricing. These clients span multiple industries, including chemicals, high-tech and industrial manufacturing, mill products and distribution. Headquartered in Palo Alto, California, with European headquarters in London, and offices in Boston and Geneva, Vendavo is the price management solution of choice at over 100 client divisions in North America, Europe, Asia and worldwide. SAP®, the world’s leading provider of business software, with more than 33,200 customers in more than 120 countries, sources its SAP Price and Margin Management® application from Vendavo.

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Carleen Levasseur
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