OVGuide.com Recently Launched -- Promises to be the Next 'TV Guide' for Online Video

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OVGuide.com (Online Video Guide) wants to be the next "TV Guide" for the rapidly emerging online video market. The company was established in early 2006, with the goal of providing people with a much needed service that bridges the gap between online consumers and the many quality online video sites now available. It also overcomes a key problem in finding material across multlple sites, many of which are copyrighted and don't want to share their videos, by allowing direct searches on the provider sites in a single unified search interface.

While YouTube, Google Video, etc., are great places to view and find online video clips, OVGuide saw the need to bring to light the dozens of other providers that have excellent unique content, which are often very focused in specific genres, such as animation, classic movies, student films, technology, etc. The material on these sites usually cannot be found on the major video search sites, which makes finding them difficult.

The videos you find on Google are most likely going to be different than what YouTube, AOL, or another video site has available. For example, if a user wants to find something on "robots," they might need to search many different video sites (assuming they even knew about them) to find the content they really wanted. The best place might be on a technology geared video site. Unlike website results, where one search engine (Google, Yahoo, etc.) is often good enough for people, video presents a unique problem, since the company hosting the material is not likely to openly share it with other providers. The companies that do have an open system make search easier for third-parties sites, but one finds almost the same material across the various video aggregators, since they use the same open source content providers.

Video material is often copyrighted with many content producers, like production studios, refusing to give up rights to them. Currently, a centralized video depository where everyone can find the video they wanted is not likely, so our philosophy was to just decentralize it and provide searchable access points to each video site. The OVGuide "sticky search" allows a user to search for the same keyword term while browsing across the many different sites listed in the video guide. You can quickly locate videos for a given keyword across many sites by just clicking on the OVGuide search buttons next to each site listing. A new window comes out taking you to the video site with the keyword of interest already populated for you and the search results displayed.

Any site can be submitted for inclusion, but we carefully review suggestions for quality by our editors. Only a relatively small percentage of sites submitted get accepted into the guide. Furthermore, we select the best of these sites to be featured on our homepage.

Online video is here to stay, and OVGuide is proud to be one of the early pioneers helping to forge this new and exciting territory. With almost no advertising budget and just "word-of-mouth" PR, OVGuide has quickly grown to attract 1,000's of visitors per day within 2 weeks of its debut release. With such a good response, we must be doing something right and feel we are on track to be a leading video search portal.

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Dale Bock
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