The Knacktion.com Radio Show Start-Up Website Explores Radio Linkage-- Film at 11?

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Knacktion.com is not your usual start-up website. Comparing Knacktion.com to other social networking-type sites offers Knacktion an unfair advantage. Those who visit, join, and post IP content on Knacktion.com are seeking fame, fortune and recognition. It’s a cornucopia of talent, both audio and visual. Sure, every act known to man may be on some sites, but that just makes it impossible to stand out from the crowd. In contrast, in a linkage both unexpected and opportunistic, Knacktion.com is going on the radio. Broadcast radio.

Knacktion.com is not your normal start-up website, indeed. Developed by Josh Feldman of San Francisco, Knacktion.com members join the site for free to promote themselves, collaborate with others, sell their digital media and license their content commercially.

Feldman, who conceptualized and designed the site, believes it can guide talent in directions unrealized until now. And a radio show to highlight the top acts is just another way of getting the word out about both the body of work and the site itself.

“The quality of work posted to the site has been really, really good,” said Feldman. “It’s the breakthrough opportunity that some artists have always wished for. The site’s not just for audio, though. Video, art, comedy, writing, performance—it’s all good. Imagination is all it takes. We firmly believe it will be a hit, worldwide.”

Alan Guinn, Managing Director of GCG/The Guinn Consultancy Group, Inc., and a worldwide IT Consultant, agrees. “With the rise of American Idol, Nashville Star, and a variety of “amateur-type” television shows,” Guinn says, “the die has been cast for an Internet site to link to other media types and develop a worldwide following. Knacktion.com offers that opportunity to its members. The amazing thing to me is that it’s free to the user.”

Free access for all is something that Feldman feels very strongly about.

“It’s been recommended I use a subscription model, but I’d like to keep Knaction.com as pure as possible—it’s all about the artists, and asking them for money at this point isn’t in their best interest. And now with the addition of the Knacktion.com Radio Show, we’ll create a circle; site users will want to listen to see if their work is featured, and listeners will want to engage with the site so their work will be broadcast,” says Feldman.

Sponsors are sought out through clients that can catch the vision. And it’s working. Advertising will be integrated within the program. In an environment where advertising is losing its traditional punch, the sponsor’s message will not be a distraction. Instead, it will be a positive force since sponsors will be positioned as the reason the member’s work is being broadcast to millions.

One of the first links to the Knacktion.com site? Cisco. Knacktion.com is in rotation on Cisco’s website. It’s a brave new world, both for performers and IT alike.

For additional information, contact Knacktion.com at the website or call 1.415.902.3939.

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