FIRM Introduces Key Attitudinal Indicators™ -- Metrics that Act as Leading Indicators into Business Performance

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FIRM (OSE: FIRM) celebrates Confirmit’s 10th anniversary as the leader in the fast growing Enterprise Feedback Management (EFM) market. A pioneer in software development for the last decade, Confirmit drives significant business advantage, lower cost of ownership, and increased value in relationships with customers and employees to Global 1000 enterprises worldwide. In its enviable position as leader in the EFM market, Confirmit today introduces Key Attitudinal Indicators™ (KAIs); metrics that act as leading indicators into business performance.

FIRM (OSE: FIRM) celebrates Confirmit's 10th anniversary as the leader in the fast growing Enterprise Feedback Management (EFM) market. A pioneer in software development for the last decade, Confirmit drives significant business advantage, lower cost of ownership, and increased value in relationships with customers and employees to Global 1000 enterprises worldwide.

In its enviable position as leader in the EFM market, Confirmit today introduces Key Attitudinal Indicators™ (KAIs); metrics that act as leading indicators into business performance.    

In a recent research report, Gartner states that "relying only on operational data, or only on survey data, makes organizations susceptible to inaccurate insight, misleading assumptions and limited actionable advice."(*)

Based on the premise that changes in attitude precede changes in behaviour, Confirmit enables businesses to measure and monitor attitudes at key "moments of truth" in the customer and employee lifecycle, alerting senior management to issues that demand their attention. Enterprises measure KAIs by interacting with key stakeholders, customers and employees, as part of an automated business process.

The value of KAIs can extend beyond relationships with existing customers and employees to the broader market. Egg, the UK's largest pure online bank, used Confirmit to dramatically reduce the time it took to market an innovative new banking product, Egg Money. Mark Pearson, Head of Consumer Insight at Egg, noted that "we didn't have 12 months to research and refine a new product idea. We had 5 weeks to take a concept to market. So we needed to work with a technology partner as innovative as Egg -- and Confirmit delivered."

"This represents a revolution in the application of EFM products -- the introduction of KAIs is as important as the introduction of Key Performance Indicators (KPIs) in the Business Intelligence market," says Gary Schwartz, FIRM's Vice President of Product Marketing. "KAIs are not meant to replace KPIs, but instead to complement them to enhance business decision making."

"We're very proud of the strong achievements throughout our first ten years," says Henning Hansen, FIRM's President and CEO. "The company has delivered 10 years of revenue growth, profitability and a public listing. We're in a very exciting position in the feedback management market, a market that Gartner describes as growing at a 35% annual rate,"(**) concludes Hansen. "FIRM has a long-term commitment to its increasing investments in R&D and we look forward to continued leadership and success over the next 10 years."

(*)Jim Davies, "Toolkit: Case Study: BT Retail Aims to Understand and Improve the Customer Experience," Gartner, 25 September 2006

(**)Ed Thompson and Esteban Kolsky, "How To Decide Which Feedback Management Tool Is Right For You," Gartner, 5 July 2006

About FIRM

Future Information Research Management (FIRM) is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has 100 employees and offices in Oslo, London, New York and San Francisco. FIRM's software is also distributed through partner resellers in Amsterdam, Sydney and Tokyo. FIRM became a public company in December 2005, and is listed on Oslo Stock Exchange under the ticker "FIRM".

Confirmit, FIRM’s flagship product, is a web-based survey, feedback and reporting software. FIRM's two target markets and product offerings are Global 5000 companies with Confirmit EFM (Enterprise Feedback Management) and market research companies worldwide with Confirmit MR (Market Research). Customers include Accenture, ACNielsen, Aker Kværner, Dow Jones, Egg, Hewlett Packard, Intrawest, Ipsos, Microsoft, Storebrand, and Statoil.

For more information about FIRM and Confirmit, visit http://www.confirmit.com.

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