Unique Gift Wrap Invention Receives Patent; Pop-Up Gift Toppers Offer New Ways to Decorate Gifts

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Toppers by Tarta™, self-sticking, 3D pop-up gift toppers, just received a patent. Toppers are unique gift decorations that affix to boxes, bags and gifts. Toppers were invented by Marta Petter, also known as Tarta, of Tarta Marketing, LLC, a Chicago-based company. Petter has more than 15 years experience with paper pop-ups and retail work.

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Toppers by Tarta™ (http://www.ToppersByTarta.com), self-sticking, pop-up gift decorations, have recently received a patent. The unique gift wrap invention created by Marta Petter received a 2006 Best New Product Award at the National Stationery Show in New York City. Toppers by Tarta™ attach to gift wrap, gift boxes and gift bags and travel flat but pop-up when it’s time for gift giving. Toppers are intricate paper sculptures that include a space for messages and are available in 25 different designs.

Petter has more than 15 years of experience creating dimensional paper pop-ups for Fortune 100 clients like McDonald’s, Kellogg’s, Daimler Chrysler and Target. She has also worked with renowned paper engineers and graphic artists in creating her pop-up decorations. Petter's many years of research, product development and manufacturing have resulted in a new way to decorate gifts.

Consumers in focus groups said Toppers by Tarta looked “impressive” and “simple to use.” They also enjoyed the fact that it could stay flat until they needed it to pop-up. Women expected them to cost “so much more.” Men said “finally a way to wrap a gift and impress my girlfriend (wife)”.

The newly patented Toppers by Tarta, self-sticking pop-up gift decorations, are available for all occasions. Toppers are available in large or mini sizes and can be purchased in specialty retail stores, hospital gift shops and some larger retailers. There is a store locater on the website http://www.ToppersByTarta.com.

About Tarta Marketing, LLC

Who is Tarta? Tarta is a nickname Marta Petter received from her small niece Lexi, who couldn’t quite say Aunt Marta and blurted out “Tarta” while shopping in a grocery store. Everyone thought it was so fun that it just stuck. Soon friends and even clients were calling her Tarta. So when Marta decided to incorporate and name her product, her niece suggested Tarta. Thus, Toppers by Tarta are a product of Tarta Marketing, LLC.

Press Inquiries

Marta Petter

Tarta Marketing, LLC

Contact Phone: (866) 909-0092



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