Web Marketing Association Names Best Insurance Industry Web Site Following 2006 WebAward Competition

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Best Web sites announced in 10th Annual WebAward Competition covering 96 industries including insurance.

http://www.webaward.org -- The Web Marketing Association is pleased to announce the Best Insurance Web Site Winner as part of the 10th annual international WebAward Competition, the Internet’s premier website award competition.

“Insurance industry websites are very competitive in terms of web development,” said William Rice, President of the Web Marketing Association. “Insurance websites continue to lack in innovation and use of technology. Websites that fall behind the industry standards can improve by leveraging the judges’ feedback following the WebAward competition and elevate their sites to attract a larger web audience.”

Insurance websites were judged on the same seven criteria including:

  •      Design
  •     Innovation
  •     Content
  •     Technology
  •     Interactivity
  •     Copy writing
  •     Ease of use

The overarching goal of the WebAward Competition is to provide a forum to recognize the people and organizations responsible for developing the most effective insurance websites on the Net today.

This year’s best web sites along with past WebAward winners in the insurance industry are:

Best Insurance Website

2006 Blue Shield of California – http://www.mylifepath.com
2005 Medical Mutual - Ohio's Get-Well Card

2004 Horizon Blue Cross Blue Shield of New Jersey Website

2003 Empire BlueCross BlueShield Website

2002 progressive.com

2001 John Hancock eVariable Life

A complete list of past and present WebAward winners can be found at: http://insurance.webaward.org

The WebAward competition awards web sites in 96 industries as well as determining overall web site awards including Best of Show.

The 2006 Best of Show WebAward was presented to New York-based Big Spaceship (http://www.bigspaceship.com), for its outstanding work on the "TBS: Department of Humor Analysis" web site at http://www.tbshumorstudy.com. Big Spaceship joined forces with Mother Interactive to turn their very silly questionnaire into an addictive, fully interactive web site.

R/GA (http://www.rga.com) was named Top Agency at the 2006 WebAward Competition, taking home 19 WebAwards.

The 2006 WebAward Competition sponsors include:

BURST! Media (burstmedia.com)

Misukanis & Odden (misukanisodden.com)

SimpleFeed (simplefeed.com)

Register.com (register.com)

NewsUSA (newsusa.com)

AdTools Inc(adtoolsinc.com)

Small Army (smallarmy.net)

TopRank Online Marketing (toprankresults.com)

Creative Chocolate Printing Company (creativechocolateprinting.com)

Perseus Development Corp (perseus.com)

PRWeb (newsusa.com)

Media Sponsors include:

Website Services Magazine (http://www.websiteservices.com)

AdRants (http://www.adrants.com)

MarketingVox (http://www.marketingvox.com)

MediaPost (http://www.wediapost.com)

eComXpo (http://www.ecomxpo.com)

Ad:Tech (http://www.ad-tech.com)

Macworld (http://www.macworldexpo.com)

The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet.

Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its ninth year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

Learn more at http://www.webward.org.

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