TORONTO (PRWEB) October 13, 2006
AARM announces the Future of Marketing Summit, an international event to be held in Toronto on November 14, 2006. Robert T. Stacey, CEO of the Association for the Advancement of Relationship Marketing (AARM) says, “We are excited to be hosting the Future of Marketing Summit. It evolved from a growing need for marketers and business leaders to step back from day-to-day responsibilities and examine the inescapable challenges facing marketing today.”
Stacey believes the Summit is timely and critical because Marketing faces daunting new challenges. “The Summit is an opportunity for forward-thinking people to wrestle with these issues,” he says. “Provocative thought leaders will lay the groundwork for lively discussion and interaction. If you want to lead your company into the future, this Summit is for you.”
John I. Todor, Ph.D., managing partner of The Whetstone Edge, LLC and author of “Addicted Customers: How to Get Them Hooked on Your Company” will discuss “Today’s Customers: What They Value and How They Make Decisions.” According to Todor, “Until you understand the psychology of the customer experience, how to measure it and how to build it into your offering, you will be forced to compete on price, convenience and incentives.” He will share methodologies and strategies to win customer mindshare, loyal and committed of today’s customers.
Many business leaders recognize that the keys to competitive advantage and profitability lie in customer relationships and customer retentions. However, most have not been able to take full advantage of this insight. Linda Sharp, CEO of Religence Inc., argues that a critical relationship metric has been missing as well as an actionable framework to give executives the strategy and the tools to use it. Sharp takes the position that “with a defined metric, marketers can measure cause and effect across the entire customer lifecycle and this enables the real-time management and resource management required for sustainable profits and growth.”
Ray Sheen, President and Founder of Product & Process Innovation, Inc. will provide insights into “Engineering Lifetime Value into the Customer Experience.” Sheen, an engineer, takes the following position, “By definition, product development engineers are product-centric, and product development has become a well-honed process for delivering the next generation widget. But, in most cases the product, per se, is no longer a sufficient differentiator. Marketers are increasingly concerned about customer lifetime value and see the customer experience as an essential vehicle. By working together, marketing and engineering can define a Product Relationship Road Map — a road map that engineers positive, reoccurring experiences into the use of products to continue to build customer relationships after purchase.”
Pamela Swingley, President of Savvy Internet Marketing, LLC is an expert on how that Online Trends are transforming marketing. Swingley, a seasoned veteran of traditional marketing now argues that “fashioning effective marketing strategies requires insights into a host of new issues: How do customers search? How do you reach them? Why do online leads deliver a better ROI? What are the implications of greater corporate transparency?” Swingley is adamant, “Internet marketing is not just a new set of tools. It inescapably changes a company’s relationship with its customers.” At the Summit she will provide insights and answers to these new challenges.
William Todor, Ph.D., an expert in getting employees engaged in delivering compelling customer experiences and aligning corporate practices with this mission, will synthesize the presentations and discussions at the end of the Summit and summarize them in the Summit Proceedings. He describes the need for a new alignment as follows, “Currently a win-lose or adversarial relationship exists between companies and their customers, companies and their employees and employees and customers. This produces a situation where any one of the parties can only expect a short-term win. To have a shot at sustainable profits and growth, companies must pursue win-win-win relationships.”
Robert T. Stacey in the CEO of the Association for the Advancement of Relationship Marketing (AARM). AARM is a worldwide network of business associates and executives who are deeply involved in Marketing, CRM and related subject areas. AARM provides a worldwide forum for the development, understanding and communication of the principles CRM, CEM and other practices related to building Customer Equity. The AARM Community is comprised of more than 5,000 individuals, the majority of whom are Senior Executives in retail, financial, manufacturing, technology, service industries.
More information on the Future of Marketing Summit is available at http://www.futureofmarketing.org.