(PRWEB) October 13, 2006
Lyndsay Wise, senior research analyst at Technology Evaluation Centers (TEC), announced today that the company will be covering customer data integration (CDI) vendors such as Oracle, Siebel, IBM, DataFlux, Initiate Systems, and Siperian.
CDI, a subset of master data management, is the process of creating and maintaining a single centralized view of customer data that extends across an organization. This includes the various channels, business lines, and enterprise applications that contain an organization’s customer information.
CDI has become an essential extension of the data integration process, and coupled with customer relationship management (CRM) initiatives, has helped fuel the drive to provide customers with a positive customer experience.
“Organizations have spent millions of dollars implementing a system to manage customers; however, many CRM initiatives fail because organizations lack clean, reliable, centralized data to present a complete and accurate customer view,” says Wayne Thompson, TEC’s director of research. He concludes that “CDI has emerged as the critical success factor in terms of leveraging an organization’s customer relationship management system.”
Some of the major pain points addressed by CDI include the delivery of multiple marketing campaigns to the same customer, a lack of information at the customer service level, and a lack of address standardization at the organizational level.
Lyndsay Wise is a senior research analyst at TEC. TEC assists end users in the evaluation and selection of software solutions. For additional information on CDI vendors, please contact Lyndsay Wise at [email protected]
About Technology Evaluation Centers:
Technology Evaluation Centers, Inc. (TEC) is the first web-native technology research enterprise (established in 1993). TEC's solutions, including research, comparative reports, selection tools, and consulting services are driven by its in-house decision support systems (DSS). TEC analyses enable stakeholders to objectively identify the software products that best fit their companies’ unique business and systems requirements, and that contribute most effectively to business performance. TEC has a library of knowledge bases, ranging in content from enterprise resource planning (ERP), supply chain management (SCM), customer relationship management (CRM), business intelligence (BI), and outsourcing, to financial, health services, radio frequency identification (RFID), and open source, all with data vetted by analysts.
Lyndsay Wise, Senior Research Analyst
Technology Evaluation Centers Inc.
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