TORONTO (PRWEB) October 12, 2006
The number of “digital signs” on which Canadian marketers can advertise just got a whole lot bigger. With the partnership of Artisan Live, North America’s premier full-service digital sign developer and MyThum Interactive, Canada’s leading mobile media company, advertisers can now interact with consumers over retail and out of home level screens, inviting them to interact via cell phone.
“The next generation of in-store merchandising has arrived,” explained Artisan Live Marketing Manager, Kris Matheson. “With Artisan Live and MyThum, advertisers now have a sophisticated program across all digital networks to build the brand or increase sales.”
The partnership draws on Mobile Affiliate Advertising Program (MAAP), Artisan Live’s virtual marketplace for digital signage publishers and advertisers. Under the program, advertisers can run a 15-second video clip on as many as 6,305 signs, spread across 18 digital signage networks and growing, across the country under one uniform campaign.
Artisan Live and MyThum extend the power of the in-store to the out of home environment via the mobile phone. A consumer who sees an advertisers message can be asked to enter a contest, request a coupon, or receive added value content like a ringtone or extra information – all sent via text message.
“The beauty of the approach is that advertisers can absolutely measure the effectiveness of the program,” explained Matheson. “And with MAAP, that measurement translates into the actual amount of investment an advertiser makes. A commission is generated for every interaction, and that means advertisers invest based on the success of their program.”
MAAP has already generated significant interest from advertisers. A recent program for Nissan Canada helped launch the all-new Versa with a contest that brought together Artisan Live and MyThum under the program.
About Artisan Live
Artisan Live is North America’s premier full-service digital signage developer, making it “simply effective” for agencies, brands and publishers to advertise on the growing number of digital signage networks. Founded as a member of merchandising pioneer Artisan Complete in 2004, Artisan Live creates content and connects it to retail, mobile and other out-of-home networks. Learn more at http://www.artisanlive.com.
About MyThum Interactive Inc.
MyThum Interactive is Canada's leading mobile media company, helping brands and broadcasters to build a direct relationship with consumers through their mobile phone. Since 2002, MyThum has powered hundreds of mobile initiatives using a comprehensive toolkit that includes text messaging, interactive television, downloadable content and interactive voice response. MyThum is a privately held company based in Toronto. Learn more at http://www.mythum.com.
905.475.2860 x 276
VP Mobile Marketing
MyThum Interactive Inc.