Wilton, CT (PRWEB) October 13, 2006
ACNielsen Trade Dimensions, publisher of a wide range of retailer information products, today announced the online availability of its Retail Account Database. The database contains thousands of retail and wholesale company profiles, each packed with inside company details including: names of key executives, buyers and category managers, expansion plans, store counts, areas of operation, banner names, average store size, warehouse locations, in-store specialty departments, merchandise lines offered, sales figures including exclusive Trade Dimensions estimates for private chains, and more.
Retail Account Database is the only resource that combines all the detailed company information currently published in Trade Dimensions’ Marketing Guidebook, Directory of Convenience Stores® and High-Volume Retailers®. Over 4,000 retail and wholesale companies are listed, encompassing over 4,500 banner names and over 26,000 executives, buyers and other key personnel. In addition, all of the information is updated on a monthly basis.
Subscriptions to the Retail Account Database allow users to search for accounts using criteria like: geography/area of operation, primary suppliers, minimum annual sales, merchandise lines carried, and more. In addition, subscribers have access to account and buying office details for virtually the entire retail industry - with all the profitable trade channels in one place: U.S. and Canadian chain supermarkets, convenience stores, drug stores, department stores, discount stores, dollar and variety stores, supercenters, wholesale clubs, category killers (including book stores, consumer electronics stores, home improvement stores, office supply stores and more), as well as grocery and convenience wholesalers and suppliers. All contact information can be downloaded to mail-merge applications and personal contact managers.
The Retail Account Database provides new opportunities to a variety of business professionals. Consumer packaged goods manufacturers and industry service providers will use the Database to determine the best venues for their products and services. Marketing and promotion agencies can create better, more targeted sales plans. Other grocery retailers can utilize the Database to get a ‘leg-up’ on the competition.
“Using our Retail Account Database, consumer packaged goods manufacturers can target specific accounts across the retail industry better and faster than ever before,” said Thomas Donato, Research Operations Director. “This Database essentially combines three Trade Dimensions products into one searchable product, updated monthly. Nothing else can match the level of information and flexibility that this product provides.”
All of the information in the Retail Account Database is verified by Trade Dimensions’ research staff. We confirm all our data via industry newsletters and magazines, websites, trade shows and conferences, and speak directly with representatives from many of the companies profiled in our Database. Nothing is published without confirmation at every level. Our most extensive ‘check’ comes in the form of the exclusive Trade Dimensions Retail Site Database, which currently comprises nearly 400,000 location records across select retail categories.
About ACNielsen Trade Dimensions
Trade Dimensions is owned by ACNielsen Homescan & Spectra and is a VNU business. VNU is the world’s leading marketing information provider. Trade Dimensions has over 35 years of experience and innovation in developing some of the most sophisticated, reliable and widely-used retailer information products available. To learn more, visit http://www.tradedimensions.com.