Customer Manufacturing Announces Free Marketing Communications Self-Assessment Tool

CMOs, Directors, VPs of marketing can now access unique and powerful online tool for measurement and improvement of marketing communication efforts.

Santa Clara, CA (PRWEB) October 12, 2006 -- For determining powerful marketing accountability, Customer Manufacturing has released its updated online marketing communications self-assessment tool – http://www.customermfg.com/marcomassessment.shtml .

The online self-assessment tool was specifically adapted from Customer Manufacturing Group's proprietary Marcom ThruPut Accelerator™ to provide an effective and accurate real-time self-assessment of the marketing communications function within any company.

"Numerous companies have utilized this tool to determine the effectiveness of their departments and the marketing communications activities for which they are responsible. Whether those activities are traditional advertising and PR, or include comprehensive Web and e-marketing activities, trade-shows, direct marketing, collateral material or any combination thereof," said Mitchell Gooze', Principal and CEO of Customer Manufacturing Group.

Unlike the Marcom ThruPut Accelerator service, which requires input from several respondents, the Marcom Effectiveness Assessment relies on the input of a single person to provide recommendations. The result is a report revealing the relative effectiveness of the respondent's Marcom function as well as recommendations for improvement.

Customer Manufacturing Group is the highly-regarded thought leader in using business process management to improve marketing and sales results. Customer Manufacturing Group is providing this Effectiveness Assessment as the first in a line of free marketing and sales Effectiveness Assessments that the company will roll out in order to compile a groundbreaking benchmark study of functional effectiveness within marketing and sales. Each respondent's information will remain confidential to the responding company, but the aggregated data will be applied to create valuable benchmarks across industries.

"In the process of writing our soon-to-be-released book, Value Acceleration, we were consistently amazed at the disparity and incongruence between all marketing communication activities in companies that we worked with. We've designed this tool to empower companies to assess their current marketing communication activities and capitalize on the independent recommendations from the assessment responses," said Gooze'.

The self-assessment tool is available online at – http://www.customermfg.com/marcomassessment.shtml .

For information on the soon to be released book or reviewer copies, please see the Web site – www.valueacceleration.com .

About Customer Manufacturing Group
Customer Manufacturing Group is a Santa Clara, Calif.-headquartered consultancy with additional offices in NJ and MA. Customer Manufacturing Group helps you increase sales and transform your marketing/sales activities and events into a manageable, accountable process. It serves a diverse array of business clients, both service companies and manufacturers, varying in size and industry, with one common goal: to help its clients gain a sustainable competitive advantage. To learn more about what it can offer your company, visit – http://customermfg.com/ .

Media Contacts:
Nettie Hartsock
Communications Director
512-396-1067

Mitchell Goozé
Customer Manufacturing Group
408-496-4585

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