Record Breaking Attendance at EMEA’s Launch of Scala InfoChannel® 5

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The next generation of Scala InfoChannel®, the most widely deployed digital signage software platform in the world, has been launched to the European marketplace during the annual Scala EMEA Partner Conference in Amsterdam.

The next generation of Scala InfoChannel®, the most widely deployed digital signage software platform in the world, has been launched to the European marketplace during the annual Scala EMEA Partner Conference in Amsterdam.

Between September 27th and 28th, over 160 attendees from 29 countries were represented at the Scala EMEA Partner Conference, confirming the rapid growth of worldwide Digital Signage projects. With 30% more attendees this year compared to 2005, the 2006 EMEA Partner Conference has again provided the venue where the leading Scala Partners meet to discuss the trends in the market and share successful business models and project implementation strategies.

Oscar Elizaga, Scala VP EMEA and Truls Baklid, Scala VP Nordic hosted the conference. The first day of the event was highlighted by presentations from Scala Partners and Customers sharing their InfoChannel success stories.

The following Scala Partners presented stories of innovative digital signage installations throughout the hemisphere:

Kåre Mosgren - Agder University, Norway; André Robles Lucas and Pablo Valencia - Dot One New Media, Spain; Gabriel Faflei - Monopoly Media, Romania; Wolfgang Vogt – Audi, Germany; Badarudheen Mohammed - Digifour Technologies, India; Andy Marshall - PushButton Creative Ltd, United Kingdom; Ahmed El Ridi - Specialized Software Services, United Arabic Emirates; David Treadway - Firebrand Media – United Kingdom; Jørn Scholz - Virtual Garden, Norway.

To support the event a number of Scala technology partners exhibited their related technologies for the Digital Signage industry including: NEC Display Solutions, Lavitsky Computer Laboratories Inc., Matrox Graphics, Media Green, Excom AG, Artistic Images, Philips 3D Solutions, Panphonics OY, Hulskamp Audiovisueel and Opalio.

Among the overwhelmingly positive reaction by the conference attendees, the following stand out:

David Meeke - DAC Systems, Scala certified Partner in Ireland – “Just a quick note to congratulate the entire Scala team on what was a memorable event. Everything was positive for product development into the future. The new features place us in our rightful position and I believe make it easier to convince clients that Scala InfoChannel is the software of choice.”

Pablo Valencia - Dot One, Scala certified Partner in Spain – “Thank you for your Amsterdam event and congratulations for its organization. Everything was fantastic as expected”

Leonardo Comelli - M-Cube, Scala Certified Partner in Italy – “This event was fantastic. InfoChannel 5 is finally out and we all can see that our expectations have been met. Congratulations to the entire Scala team!”

Wolfgang Vogt - Audi Germany, Scala Customer – “It was an honor to be part of the Scala Partner event. Everything I have come to expect from Scala was evident in this conference”.

On September 27th Scala hosted a gala dinner during which three Scala Partners were recognized with the coveted annual Scala Partner Award for outstanding performance. The Award for Best Performing New Partner went to the Saudi Arabic company United Yousef Naghi. The Award for the Most Deployed Players went to Monopoly Media from Romania and the award for Most Deployed Projects went to Hulskamp AV from The Netherlands.

After the gala dinner Gerard Bucas, CEO of Scala, officially launched the next generation InfoChannel 5. With over 30,000 InfoChannel licenses driving hundreds of thousands of screens worldwide, the InfoChannel 5 launch theme was “The best just got better”.

With InfoChannel 5, Scala introduces the new InfoChannel Content Manager that, together with significant authoring, network management and playback enhancements, ensures unequaled new functionality benefiting both commercial and corporate communications Digital Signage projects alike.

InfoChannel 5 features streamlined interface & workflow, rapid template-based content authoring, sophisticated content management including new channel planning & scheduling modules, new 3D-based rendering engine for improved visual quality and performance. The new unique capability of driving multiple independent content channels per each InfoChannel Player dramatically reduces total ownership and project implementation costs.

With the release of Scala InfoChannel 5 – Scala continues to exceed customer expectations around the world and is now poised to gain an even wider industry lead. InfoChannel 5 further extends the benefits and enhances ROI of commercial and corporate communications digital signage networks around the world.

About Scala, Inc.

Scala, Inc. (http://www.scala.com) is the world’s leading provider of software for digital signage software used in retail, education, entertainment, government and other industries. The company’s cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi, Azizia-Panda Supermarket, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands, France, China and Japan.

Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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Monique Severins